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accountSTRATEGIC ACCOUNT MANAGEMENT
Strategic Accounts are usually defined by large revenue potential and a collaborative relationship/partnership as opposed to a transactional nature. Customer-supplier partnerships build firewalls to competition while bringing value to both parties. These partnerships are managed centrally, they are often global in scope and managed day-to-day by dispersed virtual teams.
Strategic Account Management is part of Business Exchange, suggested by
Katherine Gotsick.
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