Maintaining a Successful Employer Brand Through Mergers and Acquisitions

According to a KPMG study, "83% of all mergers and acquisitions (M&As) failed to produce any benefit for the shareholders and over half actually destroyed value." Many experts agree-- if corporate cultural hostilities exist, employee and employer identities are lost. That's why maintaining a strategic and cohesive brand during the M&A process is so critical.

What can...