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STRATEGIC MARKETING
Strategic marketing considers the customer’s point of view when planning a marketing campaign. It combines customer situations (why they want/use a product or service) with the company’s overall direction. This topic will discuss current trends in strategic marketing, including how to implement new strategies, tactics, and more.
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As growing businesses make do with smaller teams until the economy turns around, people are stretched for time.
High-preference B2B companies are building greater loyalty by identifying sources of value that competitors can't...
Looking for liberation from your mass media chains? Assign specific roles to supporting mass touchpoints, so you scale...
From the Nov. 2009 Issue Once upon a time, there once lived an accountant who, by his very nature, preferred the...
Using data and observations gleaned from recent consulting projects and a extensive industry-watching, Franks compiled...
Legal definitions, and ideas toward understanding rigid contracted services agreements. Business philosophies for...
Personal credibility is something many people have a hard time trying to define. But it’s pretty simple: it’s all about...
Because the social media Discovery phase feels so comfortable (low-cost, high-flexibility), many marketers seem to get...
The worst may be behind us, but that doesn’t mean 2010 marketing plans should assume stability in customer behavior or...
Results from the first 100 companies (Fortune 1000 or larger) to take our new Social Media Opportunity Diagnostic show...
Regardless of your company’s level of investment – or interest – in social media, someone on your team should be...
When was the last time you made specific promises in your marketing? If you don’t you have no real differences – and...
16 Must-Try Marketing Techniques MicroBilt, in Princeton, N.J., helps small companies gauge the creditworthiness of...
When the economy recovers will you be caught with your business pants down? Here’s what you need do develop your own...
Business suck? Jump-start your marketing by taking a chainsaw to your current strategies. Switch your strategy before...
This summer a San Francisco cafe called the Marsh began advertising to passersby that Foursquare "mayors" of...
Don’t kid yourself, how your marketing or your webpage looks matters. You can’t get away with ugly because it’s...
If you want more money then make it memorable. The total customer experience goes beyond customer service.
Jason Kempin/Getty Images Netflix prize winners, from left: Yehuda Koren, Martin Chabbert, Martin Piotte, Michael...
Here is the video of my speech/presentation at Google on Sun Tzu's The Art of War.
Learn how to deodorize your proposals and responses. So much of business begins with a RFP. Be different and win more...
Deciding whether to adopt a customer-centric orientation is a significant decision for organizations, not to be made...
"Who are you?" and "Who do you need to become?" if you want to be around and making money three...
Top Sources: Strategic Marketing
- brainzooming.blogspot.com
- MarketWatch
- Adweek Online
- ajc.com
- blog.pr-vantage.com
- insidetheaisle.com
- Globe Investor
- MediaPost | Marketing News
- destinationcrm.com
- adweek.com
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Portola Pharmaceuticals
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Posted: Oct 15
