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STRATEGIC MARKETING
Strategic marketing considers the customer’s point of view when planning a marketing campaign. It combines customer situations (why they want/use a product or service) with the company’s overall direction. This topic will discuss current trends in strategic marketing, including how to implement new strategies, tactics, and more.
Strategic Marketing is part of Business Exchange, suggested by
Greg Pugh.
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News
Recent news on this topic.
which is chaired by 68-year-old Adi Godrej. Its other members are Mr Mahendran, 55; Tanya Dubash, 41, president,...
To turn around Canadian Club's social efforts, marketers from the Zezza Network focused on using competitions and...
Jeff Hayzlett, former CMO of Kodak, keynoted at MLC's opening executive retreat on CMO leadership in social media.
B2B marketers have traditionally looked on with envy as their B2C peers leveraged branding and emotional connection to...
At MLC's opening executive retreat last week, Jennifer Lavelli, Group Executive, Worldwide Marketing at Mastercard, put...
You may have a plan but without a clear strategy your plan will take you to the social media wastelands.
Are customers ignoring your marketing? You're playing it too safe. What would happen if you took some risks and did the...
and obtained her Bachelor of Arts degree from the University of Maryland. About Delucchi+ Delucchi+ is a full-service...
representing some of the world's most prominent retail brands. With more than 20 years of experience in strategic...
Social Proof (AKA Testimonials), help attract clients to you. When potential clients see, hear or read the results your...
Best Buy's Twitter–based customer service tool has created a lot of buzz over the last year. We asked John Bernier,...
Dumb marketing attracts dumb customers. How smart do you have to be to buy your product or service? Make sure your...
Innovate or die, that is more or less the motto I have been hearing when working as a consultant with organizations in...
Indian television stations are updating the role of women in soap operas to reflect the subcontinent’s changing social...
Social media exemplars (the roughly 10% of brands that are driving significant business results via social media)...
Contemplating changes to your marketing organization structure? Take a look at these classic structures and the...
Siemens declares its intention to develop more than 80 “base level” products – targeted at financially constrained mass...
Of course no potential customers will ever take the time to tell us they can't read our translations! They will simply...
Abbott and Takeda, among others. About Blue Chip Patient Recruitment Blue Chip Patient Recruitment is a global,...
If you are trying to bring something new into the world, know this: The creative process is very much like a...
Screen Digest to be Acquired by iSuppli, June 9, 2010
Is doing marketing like a trip to Hell's Kitchen? Then you aren't doing it right. If the opportunity is lost before...
Are you confused about how to proceed with your hottest new idea or project? Puzzled? Baffled? Disoriented? If so,...
If you have been following the posts over recent days you can probably guess that Tim and I have been talking a lot...
Top Sources: Strategic Marketing
- jjscoaching.com
- business-strategy-innovation.com
- compukol.com
- innovationexcellence.com
- MarketWatch
- hkotadia.com
- m4bmarketing.com
- fuelnet.com
- pamorama.net
- Adweek Online
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Jobs in this Topic
I&I Global Strategic Unit Director Patient Centered Solutions
Genzyme
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Cambridge, MA
Posted: May 22
Data Analyst Strategic Planning & Business Development and Marketing
Baystate Health
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Massachusetts
Posted: May 6