accountI had the opportunity to interview John Hagel III, Co-Chairman of Deloitte's Center for the Edge and co-author of the...
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STRATEGIC MARKETING
Strategic marketing considers the customer’s point of view when planning a marketing campaign. It combines customer situations (why they want/use a product or service) with the company’s overall direction. This topic will discuss current trends in strategic marketing, including how to implement new strategies, tactics, and more.
Strategic Marketing is part of Business Exchange, suggested by
Greg Pugh.
This topic contains
1,044 news
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149 blog
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News
Recent news on this topic.
It's not a secret that loyal customers are good for an organization or brand. You don't see too many executives saying...
One Scandinavian company has orchestrated a significant shift to an Always On marketing mode. Learn how changes in...
With continued economic uncertainty and a shifting communications landscape, an incremental, unchanging marketing plan...
Goals need to be specific, measurable and achievable. Creating goals that meet those criteria is half the battle.
When this period we're in right now passes and whatever comes next arrives, we'll look back fondly on this current time...
The very best B2B marcomm campaigns get 3 things right: 1) they engage the sales force; 2) they maximize cross-channel...
What you think is a process might be an event. Process is necessary and valuable but tends to be dull, boring and...
Did you ever notice how often a large company will introduce a new solution (often a new technology), but then retrench...
Seth Godin is a savvy marketer who’s cranked out an entire shelf of business bestsellers. Here's his method -- and how...
People are awfully protective of their ideas (myself definitely included). There are plenty of reasons for not sharing...
Successful CEOs know a secret. They know that when it comes to getting real marketing traction for launching a new...
I talk a lot about the “Know, Like and Trust” Factor. Understanding each part is an important part of your business...
Take three minutes to decide if viral marketing works for you and your company. Is viral marketing the ultimate...
I love the Olympics. I am fascinated by curling (although like most of you I can't quite figure out the rules).
Are you confused? Can social media drive motivated customers to your door? Can it actually generate repeatable ROI? If...
to navigate and have tools in place to help direct viewers,” said Mike McCarley, senior vice president for strategic...
It seems that every website has a list of Frequently Asked Questions. But FAQs may actually be driving customers and...
s most recent award was the Excellence in Social Media Marketing award at the Gravity Summit, a premier social...
If you want to PULL clients toward you, one of the best strategies is to make yourself the expert in your field.
This final installment of a three part series of marketing lessons learned from the collapse of Lehman Brothers studies...
systematic processes for producing positive brand awareness among consumers. Dealers benefit from the focused...
Feb. 11 (Bloomberg) -- Twitter Inc., the No. 3 social- networking site in the U.S., hired Ali Rowghani as its first...
We’re almost midway through Q1 of 2010, if your business is still going through a tough time, you’re not alone.
When “the next big thing” is identified—whether it is tulip bulbs, internet technologies, real estate or financial...
Top Sources: Strategic Marketing
- jjscoaching.com
- business-strategy-innovation.com
- innovationexcellence.com
- MarketWatch
- compukol.com
- hkotadia.com
- m4bmarketing.com
- fuelnet.com
- pamorama.net
- Adweek Online
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Jobs in this Topic
Data Analyst Strategic Planning & Business Development and Marketing
Baystate Health
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Massachusetts
Posted: May 6
Aftermarket Strategic Pricing and Data Analytics Manager
Ingersoll-Rand
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Davidson, NC
Posted: May 13