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STRATEGIC MARKETING
Strategic marketing considers the customer’s point of view when planning a marketing campaign. It combines customer situations (why they want/use a product or service) with the company’s overall direction. This topic will discuss current trends in strategic marketing, including how to implement new strategies, tactics, and more.
Strategic Marketing is part of Business Exchange, suggested by
Greg Pugh.
This topic contains
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149 blog
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Read updated news, blogs, and resources about Strategic Marketing. Find user-submitted articles and reactions on Strategic Marketing from
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“Companies that can’t clearly articulate their customer and market are not real serious companies, they are research...
A colleague has just forwarded the brilliant ‘burning platform’ memo from Nokia CEO, Stephen Elop. If you haven’t read...
Suffice it to say I was honored my friend Chris Thoen would agree to talk about P&G’s Open Innovation history at...
More shoppers are making lists before they reach a store, though they continue to make brand purchase decisions inside,...
A few weeks ago, as I trundled through a sparsely populated HMV, a retailer that’s rumoured to be on its way out of...
Marketing has always had an uneasy relationship with academia. However, with the rise of social media and its...
You are just launching a brand new business. Your budget is severely limited. You don’t have the few thousand dollars...
By now, if you’re in marketing you’re probably familiar with the concept of customer lifetime value. Put simply, it’s...
Wavin' the Flag has boosted sales and light-heartedly tied its brand to things young consumers care...
A fact-based strategy exercise to identify ways to gain business from competitors by being a nuisance to their strategy...
Even retailing giant Walmart seems to be taking note of Groupon's success and has launched a Facebook deals app called...
801 shoppers were surveyed to determine how shopping behavior is impacted by the current economy.
Much has been written about the rising importance of branding in our age of consumer empowerment and information...
Content sharing is a commonplace for women online, yet only a small number of women account for the vast majority of...
About 95 percent of new products fail. The problem often is that their creators are using an ineffective market...
From the airport to the elevator, from the gym to the gas station, digital location-based video ad exposures are seeing...
Image via Wikipedia To say things are changing is an understatement. Morgan Stanley (2010) recently reported in a study...
There I wrote it. That's right... when you stop and think about it, Twitter really sucks for customer service.
In our previous post, we explored the massive changes that have occurred in North America and Europe that have led to a...
I have been experimenting and trying with the Online Advertising Networks for a long time. Spent hundreds of hours and...
Image by smemon87 via Flickr This is the fourth and last installment of my initial reflection on Social Buyerology.
As a self-employed professional or small business owner, time is your most valuable resource. It can be tough to juggle...
Image by smemon87 via Flickr In my article, Social Buyerology: Understanding Buyers in the Social Age, I offered...
There are so many different social media channels to choose from. More and more keep appearing every day.
Top Sources: Strategic Marketing
- brainzooming.blogspot.com
- jjscoaching.com
- business-strategy-innovation.com
- coachingtip.com
- innovationexcellence.com
- MarketWatch
- compukol.com
- hkotadia.com
- idc: brand affinity marketing
- m4bmarketing.com
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Jobs in this Topic
Aftermarket Strategic Pricing and Data Analytics Manager
Ingersoll-Rand
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Davidson, NC
Posted: May 13
Marketing Strategic Projects Consultant, Oakland or Burbank, CA(155451)
Kaiser Permanente
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Oakland, CA
Posted: May 15