accountImage by smemon87 via Flickr In my article, Social Buyerology: Understanding Buyers in the Social Age, I offered...
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STRATEGIC MARKETING
Strategic marketing considers the customer’s point of view when planning a marketing campaign. It combines customer situations (why they want/use a product or service) with the company’s overall direction. This topic will discuss current trends in strategic marketing, including how to implement new strategies, tactics, and more.
Strategic Marketing is part of Business Exchange, suggested by
Greg Pugh.
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Read updated news, blogs, and resources about Strategic Marketing. Find user-submitted articles and reactions on Strategic Marketing from
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There are so many different social media channels to choose from. More and more keep appearing every day.
Image by jasoneppink via Flickr Story telling has obviously been around for a long, long, long time. What is new is...
The global innovation community is moving to a new home soon – Innovation Excellence. Founded by two of the world’s...
To turn around Canadian Club's social efforts, marketers from the Zezza Network focused on using competitions and...
Less than half (47%) of marketing professionals in North America and the U.K. recently surveyed by Alterian reported...
Twitter is not just for online businesses. Twitter is a great tool for building your local business and getting clients...
Image via Wikipedia Without question, while B2B Marketing is focused on developing its new prominence in the early...
Image via Wikipedia This is the third installment of my reflection on Social Buyerology. The first article, Social...
Image via Wikipedia The raging waters of the sales and marketing alignment debate continues to make its’ way through...
By Guest Author David Horsager I had been speaking and producing events around the world on a broader scope of topics.
It's essential to periodically assess what is and isn't working in your business, and then to make the necessary...
Time Magazine recently rated Collaborative Consumption, which is defined as technology enabled sharing, trading,...
Using data and observations gleaned from recent consulting projects and a extensive industry-watching, Franks compiled...
This infographic will help marketers quickly understand how each social media tool/platform can help in the execution...
If the innovation war is just beginning, then you need to make sure you’re fighting it outside your organization -- not...
Albert Einstein once said, "We should take care not to make the intellect our god; it has, of course, powerful...
Sales and Marketing functions in technology-based product / service companies need to understand their customer base as...
At AlwaysOn OnMedia '09, a panel on mobile agreed progress is being made, albeit torturously slow
Creative blocks are maddening, but having a readily available strategy to get your creativity back when one happens...
April data released today by Jumptap, the leader in targeted mobile advertising, found that despite the continued buzz...
The experience also gave us an insight into the power of blogs and social media to create conversations about key...
Image via Wikipedia If you’ve come up the ranks in B2B Marketing and/or Sales, you know the quarterly and perhaps even...
Top Sources: Strategic Marketing
- brainzooming.blogspot.com
- jjscoaching.com
- business-strategy-innovation.com
- compukol.com
- coachingtip.com
- innovationexcellence.com
- MarketWatch
- hkotadia.com
- idc: brand affinity marketing
- m4bmarketing.com
