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STRATEGIC MARKETING
Strategic marketing considers the customer’s point of view when planning a marketing campaign. It combines customer situations (why they want/use a product or service) with the company’s overall direction. This topic will discuss current trends in strategic marketing, including how to implement new strategies, tactics, and more.
Strategic Marketing is part of Business Exchange, suggested by
Greg Pugh.
This topic contains
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Read updated news, blogs, and resources about Strategic Marketing. Find user-submitted articles and reactions on Strategic Marketing from
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Sales innovation is a vital linchpin of returning to growth in 2010, and while sales managers are on the hook for...
Image by XXC via Flickr Buyer Persona Development and the qualitative research methodology applied to creating buyer...
At Invention Machine’s Power to Innovate user conference, Jim Belfiore, Senior Director of Client Innovation and...
The Waifish Temptress of Search - They say dog is man’s best friend. Sure, Fido can fetch your slippers and lick your...
Facebook may be number one in the U.S., but this look at social media networks around the world shows that many...
Here’s what I’ve discovered over the years of working with small business. Most strategy is guessing and while you need...
Your valuable giveaway must be short and sweet. It must address a mini-problem and give a quick solution.
The Parker Pen Company has long advertised reliable fountain pens that will not cause embarrassment by leaking in...
Image via Wikipedia Without context in strategy planning for the new social buyer persona, we are left with a factual...
Thanks to Social Networking technology, now it is quite easy to connect online with not only family and friends, but...
Image by Maria Reyes-McDavis via Flickr When the term “engage” is used in a business context, there can be a tendency...
One of the major outcomes of the recent advances in the social age is the resurgence of contextually-based persona...
If you are interested in why people do what they do, why they buy what they buy, or why they behave like they do, then...
Think about the inspirational leaders of Apple, Microsoft, Amazon and Southwest Airlines. You can probably name them:...
With economic conditions and prognosis still uncertain, there's never been a better time for marketers in the...
If we are trying to innovate, what is our actual job? According to Mark Earls in Welcome to the Creative Age, our job...
During the past three or four decades, Canadian policy makers at both the federal and provincial levels have tried just...
I recently came across this quote by Zora Neale Hurston; “Research is formalized curiosity. It is poking and prying...
These infographics communicate essential information to help marketers make sense of social media and how people use it...
If the innovation war is just beginning, then you need to make sure you’re fighting it outside your organization — not...
The UAE's Borouge has established a new marketing and sales company in Beijing, China, the company said in a statement...
Are customers ignoring your marketing? You're playing it too safe. What would happen if you took some risks and did the...
According to a new white paper from Webtrends, Facebook stores now have the same sales conversion rates as e-commerce...
Which is more valuable disruptive or incremental innovation? To myopically focus on one at the exclusion of the other...
Top Sources: Strategic Marketing
- brainzooming.blogspot.com
- jjscoaching.com
- business-strategy-innovation.com
- compukol.com
- coachingtip.com
- innovationexcellence.com
- MarketWatch
- hkotadia.com
- idc: brand affinity marketing
- m4bmarketing.com
