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STRATEGIC MARKETING
Strategic marketing considers the customer’s point of view when planning a marketing campaign. It combines customer situations (why they want/use a product or service) with the company’s overall direction. This topic will discuss current trends in strategic marketing, including how to implement new strategies, tactics, and more.
Strategic Marketing is part of Business Exchange, suggested by
Greg Pugh.
This topic contains
1,050 news
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149 blog
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High-preference B2B companies are building greater loyalty by identifying sources of value that competitors can't...
If your goals aren’t clear, your business growth will be stunted.
Today's Q-and-A is with Chris Cunningham , co-founder and CEO of appssavvy, who will speak at the nearly sold-out IAB...
Innovate or die, that is more or less the motto I have been hearing when working as a consultant with organizations in...
Social media exemplars (the roughly 10% of brands that are driving significant business results via social media)...
We’re almost midway through Q1 of 2010, if your business is still going through a tough time, you’re not alone.
Screen Digest to be Acquired by iSuppli, June 9, 2010
Did you ever notice how often a large company will introduce a new solution (often a new technology), but then retrench...
Who are your biggest, baddest competitors? How do you compete, by slugging it out head-to-head or by doing the...
Are you sick and tired of hearing about the constant need to innovate in today's markets? If so, I have some bad news.
Successful CEOs know a secret. They know that when it comes to getting real marketing traction for launching a new...
We all agree that it’s better to have clients who call you when they have work to do, rather than you having to chase...
BCG and BusinessWeek’s annual ranking of the 50 most innovative companies includes 11 companies with declining revenues...
Steve Wynn takes pride in his deliberate and perfectionist approach in Macao, where he has delayed casino openings that...
The real opportunity for competitive differentiation doesn’t stem from products and services. It's the insight a...
There’s nothing magical about thinking strategically – you just need the time to do it.
As marketers get into the throes of planning season, they find that budgets may have increased from last year, but...
This is the eighth of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get...
"A lot of people say that knowledge management is like herding cats, but I say that it's really like herding...
From the Nov. 2009 Issue Once upon a time, there once lived an accountant who, by his very nature, preferred the...
Let's say you're building a loyalty incentives program for your product. Everybody has great ideas about what will...
Are you confused? Can social media drive motivated customers to your door? Can it actually generate repeatable ROI? If...
The easiest way to build your business and make more income is to create success that is in line with your values and...
Your website is more than pretty pictures. There are 11 steps that are the key to making your site a success.
Top Sources: Strategic Marketing
- brainzooming.blogspot.com
- jjscoaching.com
- business-strategy-innovation.com
- compukol.com
- coachingtip.com
- innovationexcellence.com
- MarketWatch
- hkotadia.com
- idc: brand affinity marketing
- m4bmarketing.com
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Marketing Strategic Projects Consultant, Oakland or Burbank, CA(155451)
Kaiser Permanente
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Oakland, CA
Posted: May 15