2012 Panel Video: Beyond The Kitchen SYNC: Music/Brand Collaboration

The increasing prevalence of band/brand connections is a hotter topic than ever as artists are finding significant revenue streams in brand partnerships. But, as moderator Mike Boris (Jaded Melody) discusses here, these partnerships can go far beyond licensing your music for commercials and become a mutually-beneficial portion of an artist's livelihood (and a brand's cool-factor). Check out the...