DG Buys AdTech Player Peer39 For $15.5M After Peer39 Raised Nearly $30M In Its Lifetime

We are seeing a lot of activity in the world of advertising technology -- from funding rounds to new product launches -- but it's not all good news, and inevitably consolidation is coming, too: Peer39, an adtech provider based in New York and Israel, is getting bought by offline and online ad management and ad distribution company DG. The price: $15.5 million -- roughly about half of what Peer39...