Forecast: Global mobile ad revenues to reach $24B in 2015

Worldwide mobile advertising revenues will reach $3.5 billion in 2010 according to research firm Informa Telecoms & Media, which anticipates revenues will grow to around $24 billion in 2015. Informa credits recent growth to initiatives spearheaded by Apple (NASDAQ:AAPL) and Google, adding that operators' mobile advertising share will decline from around 26 percent in 2010 to 20 percent five...