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THE LONG TAIL

With his brilliant theory of the Long Tail -- a powerful new economic force in a world where the Internet allows access to almost unlimited choice -- Chris Anderson has identified an important truth about our economy and culture. In a Long Tail world, the future does not lie in hits -- the high-volume end of a traditional demand curve -- but in what used to be regarded as misses, the curve's endlessly long tail.

The Long Tail is part of Business Exchange, suggested by José Luis Requejo Alemán. This topic contains 278 news and 975 blog items. Read updated news, blogs, and resources about The Long Tail. Find user-submitted articles and reactions on The Long Tail from like-minded professionals.

News

Recent news on this topic.

School-leavers are not up to the job, claims Sir Stuart Rosemore

skills. We seem to mistake the two. We need skills.” Sir Stuart and Mr Hyman are the latest business leaders to...

How to Write a Book Proposal That Sellsmore

application that was designed to spread and accompany the iPhone app to promote the book, my social Web marketing plan,...

Cadbury v Kraft: Lambert proposes limit on voting rightsmore

shares after Kraft’s initial approach to Cadbury, announced that it owns 2.53 per cent of the business.

MSN ready to acquire 'long tail of TV'more

s intentions, NMA did quote him from a separate event as saying: “We’re still looking to bring the long tail of TV to...

Cadbury: Lambert seeks limit on voting rightsmore

Cadbury shares after Krafts initial approach to Cadbury, announced that it owns 2.53 per cent of the business.

Burberry make £50m in saving with SAPmore

//www.cio.co.uk/news/3206558/burberry-make-50m-in-saving-with-sap/ make £50m in saving with Clothing manufacturer and...

PublicEarth: Layers, Crowd-Sourcing, And Taxonomy Meet Mapsmore

to a lesser extent, SimpleGeo. Previously, Steinberg was a strategic partner development manager for Google's Small...

Ten Questions For A Critic: The State Of Classical Musicmore

think, and what we missed... 1) The Recording Industry Implodes: What Happened? 2) Wait A Minute! I'm Marketing My Own...

Clarabridge Enterprise 4 Speeds Deployment of Text Mining for Customer...more

Version Makes the Implementation and Operation of Customer Experience Management Programs Easier in Multi-Departmental...

Will Dell's Smart Phone Get Lost In The Android Crowd?more

attention Barry Diller behavioral targeting Best of the Web Bill Gates Bing blackberry blogging blogs books broadband...

Billboard.biz Top Stories Of The Week: Vinyl Sales Surge, 'The Long Ta...more

7. Three Universal Music Group labels today launched new Web portals designed to provide extended digital distribution...

Video SEO Drives "Free" Leads to Local Businessesmore

of Spotzer Media. 'Creating a professional video and then having that video SEO-ed usually results in a high business...

You'd pay for Charlie Brooker? Great. But what's that really worth?more

of Jeremy Clarkson, Charlie Brooker and Richard Littlejohn. But how much does that mean? If we leave out the long tail...

Enterprise 2.0 for the 21st century Dion Hinchcliffemore

choices poll_show_loading poll_show_fading .wp-polls .pollbar Detect for cbsi global cbsiadGlobal set Takeover to 1 On...

Why Media Firms Should Ignore "Free"more

SocialCallout('socialMediaCallout'); (CBS) (CBS) The Monday Note covers the intersection between media and technology...

Why Walmart's Entry Won't Kill Casket Businessmore

and news media. Walmart executives have been discussing with ever greater frequency using Walmart.com to provide a long...

4 Ways Live and Digital Music Are Teaming Up to Rock Your Worldmore

audience’s appetite to see them in person). Josh Engroff, vice president of digital for Billboard, expects smaller,...

18 truths: The long fail of complexitymore

Enterprise systems are inherently complex, often involving many business processes, people, and organizations across a...

News Corp.'s Miller: Will Display Ad Market Come Back?more

urgently requires a higher level of sophistication, if it is every going to earn its fair share of marketing spending.

BlueKai Pulse Reveals In-Market Shopping Insights Beyond Search With I...more

WA, Nov 05 (MARKET WIRE) -- BlueKai, the online industry's first intent-focused, auction-based data exchange and online...

Screen Shots of The New MSNmore

attention Barry Diller behavioral targeting Best of the Web Bill Gates Bing blackberry blogging blogs books broadband...

Local Spot Yields Refreshing Bit of Honest Advertisingmore

are universally terrible for all the obvious reasons: low production values, bad writing and performance, no evidence...

Let's Kill "Viral": It's Time For a New Wordmore

Since I would be following Wired Editor-in-Chief Chris Anderson's Free in its publishing lineup?and his first book, The...

'Paywall is not a panacea': publishers seek more nuanced alternativesmore

As the paywall debate rages on in somewhat blunt, binary terms, some are coming to conclude a news business model...

Offshoring in publishing to cross $1.2 bn by 2012more

out key publishing strategies at a time when the global emphasis is to consolidate vendor assignments, especially since...

Top Sources: The Long Tail

  • Guardian Unlimited
  • bits.blogs.nytimes.com
  • economist.com
  • mckinseyquarterly.com
  • New York Times
  • wired.com
  • business.timesonline.co.uk
  • radar.oreilly.com
  • mobileactive.org
  • The Times

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