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THE LONG TAIL
With his brilliant theory of the Long Tail -- a powerful new economic force in a world where the Internet allows access to almost unlimited choice -- Chris Anderson has identified an important truth about our economy and culture. In a Long Tail world, the future does not lie in hits -- the high-volume end of a traditional demand curve -- but in what used to be regarded as misses, the curve's endlessly long tail.
The Long Tail is part of Business Exchange, suggested by
José Luis Requejo Alemán.
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This is the second of three interviews with members of the Google (GOOG) team responsible for overseeing search...
For many years, Google (GOOG), on its Explanation of Our Search Results page, claimed that “a site’s ranking in...
These and others like them are tailored for people who run their own companies. Industry groups have started their own...
a pivotal role. Mobile broadcasting and 3G are compatible and complementary technologies, whereas 3G networks can...
JEFF COX, new to the dark art of marketing movies and predicting how they will perform at the box office, has at least...
A look at what went wrong shows that Google misjudged the capacity of its technology to work beyond the Web, and...
Why did Google go on television to advertise? Posted May 11th 2009 5:40PM by Brian White Filed under: Products and...
notes the extraordinary growth Twitter has seen since its initial inflection. This is a growth pattern I have never...
(BUSINESS WIRE) -- Bid4Spots (www. Bid4Spots.com) today unveiled a new online marketplace for cable television...
80 percent share of the revenue from purchases of their works, said Tammy Nam, Scribd's VP-content and marketing, in an...
PARIS — A French court on Wednesday rejected a claim from the cosmetics company L’Oréal that the online auctioneer eBay...
Companies have always had a strong incentive to come up with new products and services. They may be hoping to...
There are three TV shows I have come to love even though I’ve never watched them on TV. Or on DVD. Or via iTunes.
Hits are in highest demand just as they are in the retail market. Findings of a new study
Dentro del mercado mundial de telefonía celular América Latina comienza a jugar un rol importante por su crecimiento en...
The numbers speak for themselves: There are currently 236 million cell phone users in the U.S. – an astounding 76%...
MobileActive is announcing the third MobileActive Guide, profiling strategies and civil society organizations using...
We are pleased to release the newest MobileActive.org resource, A Mobile Voice: The Use of Mobile Phones in Citizen...
music download patterns look uncannily like those back in the world of mainstream hits, according to new research.
Long Tail author and Wired editor in chief Chris Anderson explains why the "zero sum" model doesn't work...
Behind the music: Is the long tail a myth? There are tens of millions of tracks available to buy online – so why do we...
Earlier today I went along to Google's Searchology event - a regular showcase where it flaunts some of the...
An interview with CEO Eric Schmidt. How the Internet will change the nature of competition, innovation, and company...
I wrote Monday about the changing economic landscape in the video game industry. Bottom line: sales are up but game...
Top Sources: The Long Tail
- Guardian Unlimited
- bits.blogs.nytimes.com
- economist.com
- mckinseyquarterly.com
- New York Times
- wired.com
- business.timesonline.co.uk
- Reuters
- radar.oreilly.com
- enriquedans.com
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