accountToyota wanted a strong Mandarin name for its Prado SUV in China, but the Japanese automaker quickly regretted its choice of 霸道 (bà-dào) during the 2003 product launch. Donny Huang ’94, the founder and managing partner at 4stones Cross-Cultural Consulting Group, said the word roughly means to rule by might like a tyrant. “I cannot [...]...
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