Great taste, but at what cost? Chipotle strives to reinforce its strategy

The following post on global strategy is by Thunderbird students Matthew Blong, Richard Kim, Rebecca Knowles, Wei Li, Eri Miyagi and Ryan Scalise Stephen Lindner’s eyes lit up as he pulled a hefty burrito wrapped in foil out of a brown bag covered with the catch phrases, “I think about Chipotle every time my stomach growls” [...]...