TiVo, Inc. pioneered digital video recording with the release of its DVR system in 1999. In addition the TiVo box, the company’s some 3.9 million customers also pay for TiVo’s high tech TV listings. TiVo uses contract manufacturers to make its branded DVRs and allows customers like DIRECTV, Humax, Pioneer, and Toshiba to make TiVo-enabled DVRs under their brand names. TiVo also provides an advertising platform and audience research measurement services.
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