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TRADE SHOW MARKETING

Trade show and event marketing is a place to discuss corporate participation in tradeshows, conventions, conferences, and private corporate event components of marketing programs. This topic is particularly focused on emerging patterns and trends related to shows and events, and a corporation’s ability to measure return on investment or other metrics utilized in determining participation or growth of such events.

Trade Show Marketing is part of Business Exchange, suggested by Aaron Bludworth. This topic contains 435 news and 153 blog items. Read updated news, blogs, and resources about Trade Show Marketing. Find user-submitted articles and reactions on Trade Show Marketing from like-minded professionals.

News

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MPAA stops disclosing average costs of making and marketing moviesmore

the trade and lobbying arm of the Hollywood studios won't disclose the average costs of making and marketing movies.

FOSE, GovSec, U.S. Law Announce Increased Attendance Results for 2009more

2009 renewed FOSE's place as a major event in the federal calendar,' said BJ Adams, TS Federal Marketing Manager, HP.

Photos: From 7 to 9 July, at Montjuic, Fira Barcelona Will Host The Br...more

at Montjuic, Fira Barcelona Will Host The Brandery, the New Fashion Brands Trade Show NEW YORK, March 30 /PRNewswire/...

Hands On: Classic Punch-Out!! Boxing Feels Just Like Old Timesmore

it is most certainly not about motion controls, which should be part of the new version purely for marketing purposes,...

MEDIA ADVISORY: PR Newswire Launches EventNewsCenter.com, a New Portal...more

destination for global event news. About PR Newswire PR Newswire is the global leader in innovative communications and...

A Tale of Two Trade Showsmore

the advantages. If you are trying to rein in costs (and who isn't these days?) a virtual trade show gives you the...

Top New Products of 2008: Gatorade G2 and Dunkin' Coffeemore

of most successful brands, surpassing the elusive $100 million benchmark for a hit new product. G2 got substantial...

Demand for Truth in 24 Triggers Exclusive (and Free) iTunes Releasemore

-- to wind up with a film that told an honest and dramatic story,' said Scott Keogh, Chief Marketing Officer at Audi of...

Sonoco Alcore - Demolli Showcases New Technological Innovations at IPA...more

packaging companies, is launching a number of new products at the IPACK IMA Processing, Packaging and Material Handling...

Pennwell Delivers Virtual Content When, Where and How the User Prefersmore

Live, pre-recorded, and hybrid combinations of both: nothing’s off limits for Pennwell Corporation and its on-line...

Immersa Marketing Launches the Intersection Project - Virtual Edge for...more

The revolution is coming, and it’s going to be decentralized. The launching of The Intersection Project, a new effort...

Virtual Event Resource Book Published for Marketers and Business Profe...more

Virtual Edge announces the publication of the Virtual Event Resource Book available as a free downloadable ebook.

China to Host Game Development Eventmore

China Game Developers Conference (CGDC) will be held at the Shanghai International Convention Center on July 24-26.

2009 International Home + Housewares Show Welcomes Hundreds of New Exh...more

President Dean Kurtis, Vice President, Finance & Information Technology Derek Miller, Vice President, International...

Kerry Group Creates KG-ACTIVATION Unit for Large-Scale Event Marketing...more

(BUSINESS WIRE) -- The Kerry Group, a global marketing communications firm in St. Louis, has launched KG-ACTIVATION.

Showcraft to Introduce "Designing for the Senses" Multi-Sens...more

a Twin Cities premier creative services firm, known for its ability to bring the latest trends to the tradeshow...

Marketech Set to Unveil New Training Program to Maximize Trade Show Ex...more

(BUSINESS WIRE) -- Trade show and corporate event marketers are dealing with restricted budgets, reduced booth spaces,...

MillerCoors Steps Up Sports, Events as Anheuser-Busch Scales Backmore

panel at this week's Radio Advertising Bureau Conference in Orlando, Fla., Dockery Clark, MillerCoors' exec VP-sports...

Cheil USA Announces Arun Bordoloi as Executive Strategy Directormore

and Avenue A | Razorfish. Prior to joining Cheil, Bordoloi was SVP of Services at LinkShare, a performance marketing...

Skyline Genesis Event Marketing Wins 'Green Central' Terminal Competit...more

York's landmark traditional Holiday Fairs NEW YORK, March 16 /PRNewswire/ -- A member of the Skyline Genesis Event...

High Liner Foods Turns up the Heat for the International Boston Seafoo...more

looking forward to a strong presence for the 2009 show,' said Chris Trosin, Vice President of Sales and Marketing, High...

Oracle Hosts First Annual North America Oracle Partner eXpo Onlinemore

partner community, Oracle today announced the first annual North America Oracle Partner eXpo Online. -- A free virtual...

Event Marketing Takes a Hitmore

a Drop-off as Marketers Scale Back Spending NEW YORK (AdAge.com) -- In the past two economic downturns, event marketing...

E-Cigs: No Smoke But Are They Safe?more

smokeless smokes have been distributed in swag bags at the British film awards and hawked at an international trade...

CMO Conference 2009/Spring to be Held Next Week in Tokyo, Japanmore

week. CMO Conference 2009/Spring is the fourth conference of CMO event series produced by IDG Japan. *CMO: Chief...

Top Sources: Trade Show Marketing

  • Advertising Age
  • Chicago Tribune
  • MarketWatch
  • Reuters
  • phoenixmarketingassociates.com
  • georgefern.com
  • CNET News.com
  • Globe Investor
  • virtualedge.org
  • send2press.com

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Marketing Communications Director Buller Group | Reston, VA
Posted: May 14
Sr. Manager, Product Marketing--Install Base (030106) Philips | Cleveland, OH
Posted: May 8
Trade Show Exhibit Sales - Experienced Displaycraft | Plainville, CT
Posted: Apr 22
Precision Product Marketing Strategy Verizon Wireless | Ashburn, VA
Posted: Apr 30
Marketing Assistant Job Atterro | Framingham, MA
Posted: May 13

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