With the explosive popularity in Twitter comes the growing annoyance of spammers and businesses using it to primarily sell their wares. Followers must be more vigilant about who to unfollow rather than follow. So does that mean Twitter shouldn’t be used for marketing purposes? Not necessarily. You can be very success marketing through Twitter and using it as another way to communicate with your users. At the very least, you should check the Twitter search of your company’s name to see what is being said about you.
Twitter marketing will cover the trends in using Twitter as a marketing tool, without being one that other users want to unfollow.
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