The “Tweets per Day” Sweet Spot: Key Research Findings

The results of a recent LinkedIn (LI) poll (n=482) offer strong evidence of people’s preferences for quality over quantity when it comes to Twitter. For 58% of the respondents, the “sweet spot” is 0-5 tweets a day, and a cumulative 79% said that ten per day should be the max. The quantitative results are enriched by dozens of comments that offer best practice insights via three universal themes.