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Toyota plans marketing blitz to reverse U.S. slide

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U.S. AUTO SALES back to topic

Toyota plans marketing blitz to reverse U.S. slide

* Toyota to spend $1 bln in marketing in fourth quarter
* Toyota plans one or two more Prius models
* Toyota dealers to get higher profit margins (Adds company comment, details, background)

Reuters. Added by Jesse Kedy on September 25, 2009

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Reactions to Toyota plans marketing blitz to reverse U.S. slide

Jesse Kedy shared a reaction in Automotive Marketing, Brand Strategy, U.S. Auto Sales, Marketing Strategy, Consumer Marketing 60 days ago

“Toyota's spending $1bil. on marketing in Q4 to combat Honda's (and others) new offerings...”

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Toyota plans marketing blitz to reverse U.S. slide

Reactions to Toyota plans marketing blitz to reverse U.S. slide

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