Beaver Hat, Rolex of Its Day, Kept Pilgrims Going: Lewis Lapham

When Prince Charles wanted to play tennis in 1618 he ordered a suit of green and light-blue satin, lined with taffeta and covered with ribbons, lace and 72 silver buttons. That same year the elegant young royal bought 64 beaver hats adorned with metallic bands and rich plumage, creating a fashion craze for the Rolex of its day.