Donald A. Norman and Roberto Verganti on incremental vs radical innovation

Donald A. Norman (of the Nielsen Norman Group) and Roberto Verganti (Politecnico di Milano) have jointly published a paper entitled “Incremental and Radical Innovation: Design Research versus Technology and Meaning Change“, based on a talk presented at the Designing Pleasurable Products and Interfaces conference in Milan, June 2011. Abstract We discuss the differences between incremental [...]...