Ubisoft Gets in Touch With Female Side - Advertising Age

Historically, video-game publisher Ubisoft has not been what you would call female-friendly -- unless of course you consider titles like "Assassin's Creed," "Call Of Juarez: Blood in Blood" and "Splinter Cell Chaos Theory" to be particularly girl-centric. So for its first big push for the women's gaming market, Ubisoft decided it needed two major components: a...