accountThis spring, Macy's helps customers unlock magical moments in-store when they scan a code or send a text message with Macy's Backstage Pass. Backstage Pass customizes QR code and SMS technology that delivers exclusive video content to users mobile phones, February 28, 2011
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Reactions to Macy's Introduces Backstage Pass Mobile Engagement, Platform Including QR codes and SMS to Deliver Engaging Consumer-oriented Video Content
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