This paper examines how Web 2.0 applications affect commercial influencing behaviour, using Malcolm Gladwell’s popular...
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VIRAL MARKETING
Viral marketing uses pre-existing social networks to get word out about particular company or brand. More and more markets are using viral techniques to build their brands. This topic tracks that latest and greatest campaigns.
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217 blog
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Mark Ritson on Branding: What Google can teach us Marketing 10-Sep-08 On the search engine's 10th anniversary, we can...
P&O launches interactive viral campaign by Elizabeth Clifford-Marsh, Revolution UK 17-Sep-08, 14:40 LONDON -...
Fox Kalomaski launches Brik as solo operation by Sarah Crawley-Boevey, Brand Republic 09-Oct-08, 10:20 Marketing agency...
Digital & Direct brief: Revolution to hold conference Marketing 14-Oct-08 Revolution, Marketing's sister title, is...
Winning in the Web 2.0 world
Top Sources: Viral Marketing
- brandrepublic.com
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- coremetrics.com
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