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VOICE OF THE CUSTOMER

Voice of the customer (VOC) is a term used to describe the process of capturing a customer's qualitative experiences and feedback, organizing the content into categories for analysis, and then analyzing and acting on feedback based on relative importance and sentiment. The term has recently gotten additional attention as leading companies have begun using text mining and text analytics to automate the capture and analysis of "voice of the customer" content from the Web, CRM, and survey sources.

Voice of the Customer is part of Business Exchange, suggested by Sid Banerjee. This topic contains 390 news and 128 blog items. Read updated news, blogs, and resources about Voice of the Customer. Find user-submitted articles and reactions on Voice of the Customer from like-minded professionals.

News

Recent news on this topic.

Four Steps to Reinventing the B2B Buyer Experiencemore

One of the clearest mandates being heard from B2B buyers today is the desire for buying experiences that offer more...

Looking Back At 2010 And The Top 25 Posts « Customer Experience Matter...more

Pat This: TSA vs. the Airline Customermore

How will new TSA regulations affect the airline industry?

A Conversation on 7 Buyer and Sales Trends to Watch in 2011more

Every once in a while, you have to admit you just didn’t get it right. My recent post entitled Seven Buyer and Sales...

Customer Experience Was Born In 1994 « Customer Experience Mattersmore

Infusing Customer Feedback Into the Innovation Processmore

Want to ensure your new product is a market success? Infuse customer insights into your innovation process.

Clarabridge CEO Sid Banerjee and Trevor Croop of Gaylord Entertainment...more

enterprises with the ability to automatically collect, classify, apply sentiment analysis, and report on text-based...

B2B Imperative: Reinvent the Sales Experiencemore

Adapting to transformative changes in buyer behavior is the most significant challenge facing B2B organizations.

Clarabridge and TSIA to Host Webinar on Best Practices for Support Org...more

enterprises with the ability to automatically collect, classify, apply sentiment analysis, and report on text-based...

I'm a Contact Center, Not a Cost Center!more

Is there a distinct difference between a pure cost center and a pure profit center?

8 Customer Experience Trends For 2011 « Customer Experience Mattersmore

Seven Buyer and Sales Trends to Watch in 2011more

Reflecting on 2010, one cannot miss the incredible pace of change that is underway in B2B organizations as they adapt...

USAA Deceives Veteransmore

As a veteran, I’ve always used USAA for my auto insurance. They specifically market themselves as the Military Home,...

Customer Intelligence: The New Frontier of Customer Voice; Complimenta...more

(BUSINESS WIRE) -- Allegiance, Inc., a leading provider of Voice of the Customer (VOC) solutions, today announced that...

4 Steps to Better Customer Researchmore

Consumer research is only as effective as the answers you get. This post gives four suggestions for driving better...

Cummins India Ltd. Again Wins 'Voice of the Customer' Awards From Fros...more

the second time in recent years, the power generation business unit of Cummins India Ltd. (CIL) has won "Voice of...

How Social Media is Transforming the B2B Buying Experiencemore

This past year we’ve witness a meteoric explosion of social media, social business, and many other peripheral digital...

CCC | Discussion Spotlight: Responding to Customer Complaintsmore

When your company receives a complaint from a disgruntled customer, how does it respond? We take a look at different...

Service: The Overlooked Customer Engagement Opportunitymore

offer three key suggestions for how companies can capitalize on the overlooked customer service opportunity. 1.

Reinvent the B2B Buyer Experience to Grow Revenuesmore

Optimizing revenue growth is by far the toughest assignment for sales and marketing today. While the concepts of the...

2010 U.S. Primary Mortgage Origination Satisfaction Studymore

has declined, according to the J.D. Power and Associates SM released today. The study, based on the voice of the...

When Poor Customer Experiences Go Viralmore

Brian Jameson gives a few past examples of social media as a weapon.

The Buyer Experience: Is it Time to Reframe the Sales and Marketing Al...more

We, as a country, have just witnessed another mid-term election of the House as well as Governor races in various...

VOC TV: The Language of Trustmore

Author and corporate research strategist Michael Masklansky talks to CMIQ about his new book.

The Demand for Buyer Experiencemore

One of the most fundamental concepts in economics is that of supply and demand. It has been the prevailing...

Top Sources: Voice of the Customer

  • experiencematters.wordpress.com
  • customermanagementiq.com
  • business-strategy-innovation.com
  • innovationexcellence.com
  • cccbuzz.exbdblogs.com
  • buyerpersonainsights.com
  • sloanreview.mit.edu
  • mlcwideangle.exbdblogs.com
  • JDPower.com
  • inventionmachine.com

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