accountEven though I've beat up on Volvo before, on a personal level I'm a lifelong fan of their cars. On a professional level, I have profound respect for Volvo's clear, consistent brand management. That's why their new advertising partnership with "Twilight: Eclipse" is so painful to watch.
Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more
Reactions to Unbound Edition | Volvo's Thoughtful Brand Management Eclipsed by Latest Twilight Partnership
Join Business Exchange
to access the most relevant content for you, filtered by like-minded business professionals. Learn more
account