BX Home
Wal-Mart
Wal-Mart Gives Its Store Brand a Makeover

Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more

WAL-MART back to topic

Wal-Mart Gives Its Store Brand a Makeover

Wal-Mart has completely overhauled its oldest and biggest store brand, a move likely to send shock waves through the ranks of branded grocery manufacturers around the globe.

BusinessWeek. Added by Matthew Boyle on March 17, 2009

Read the full Article

report

save

This article has:

93 views
1 reaction

Reactions to Wal-Mart Gives Its Store Brand a Makeover

Matthew Boyle shared a reaction in Retail, Procter & Gamble, Wal-Mart, Food Industry 236 days ago

“This move puts more pressure on branded manufacturers to stay one step ahead of store brands through innovation”

report

Date

Type Channel Author

Search Cancel

McGraw-Hill Education Standard & Poors BusinessWeek Platts McGraw-Hill Construction AviationWeek McGraw-Hill Broadcasting J.D. Power

Wal-Mart Gives Its Store Brand a Makeover

Reactions to Wal-Mart Gives Its Store Brand a Makeover

ALSO IN THIS TOPIC Wal-Mart