Marvel licensing: Even bigger than you thought

t's a good guess that the most complicated part of the due diligence for Walt Disney Co.'s (NYSE:DIS) acquisition of Marvel Entertainment Inc. (NYSE:MVL) involved Marvel's extensive licensing agreements. Initial accounts of the $4 billion deal (The Deal Pipeline subscribers will find ours here) have noted Marvel's various film deals (for example, Spider-Man to Sony Corp.) and theme-park pacts,...