Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! It is sad that we spend so little time on brand analysis, primarily because 1. there is such little accountability to brand marketing and [...] Excellent Analytics Tips #20: Measuring Digital...