Most Active Articles 2009-11-25T06:28:20.018-05:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:web-analytics Geoff Aoyagi gaoyagi614 urn:com:businessweek:bx:article:3421329716577104731-60c21c185473f1727c89da29512b55c4 2009-11-04T13:28:40.697-05:00

Sometimes, I get ideas from other things that don’t appear related, at all, like Eric T. Peterson’s post about “are you ready for the coming revolution?” and an exclusive, press only invite to Bauhaus 1919-1933 Workshops for Modernity @ MoMA that I...

Sometimes, I get ideas from other things that don’t appear related, at all, like Eric T. Peterson’s post about “are you ready for the coming revolution?” and an exclusive, press only invite to Bauhaus 1919-1933 Workshops for Modernity @ MoMA that I... http://www.webmetricsguru.com/archives/2009/11/the-coming-revolution-includes-web-analytics-and-bauhaus/ Donald Schwartz dschwartz775 32 30 1 1 urn:com:businessweek:bx:article:11780968692478244462-93fe335a664e0372e15f1564ffa3ee54 2009-11-03T13:42:54.830-05:00

How performance of the real-time Web can affect businesses that rely on social networking sites for sales, marketing and customer service.

How performance of the real-time Web can affect businesses that rely on social networking sites for sales, marketing and customer service. http://blog.alertsite.com/2009/11/monitoring-the-real-time-web/ Kristy (Lash) DelMuto klashdelmuto405 10 7 1 2 urn:com:businessweek:bx:article:5709134502882457458-07768b18401d620b929e4580b1beb45b 2009-10-20T12:20:13.187-04:00

Rich web site features can be engaging and interactive, but hard to manage for performance. The latest version of DéjàClick now monitors and gives insight into the performance of sites built with Flash.

Rich web site features can be engaging and interactive, but hard to manage for performance. The latest version of DéjàClick now monitors and gives insight into the performance of sites built with Flash. http://blog.alertsite.com/2009/10/how-to-record-and-monitor-web-sites-using-flash/ Kristy (Lash) DelMuto klashdelmuto405 9 8 0 1 urn:com:businessweek:bx:article:15336665924040787180-3352fbf3a23612b17eb7bde3ee1f6a38 2009-09-30T10:44:51.713-04:00

Twitter and real time search continues to attract buzz, and Google’s reacting by positioning its “Hot Trends” information in a place where more people will see it, within Google’s regular search results.

Twitter and real time search continues to attract buzz, and Google’s reacting by positioning its “Hot Trends” information in a place where more people will see it, within Google’s regular search results. http://searchengineland.com/google-hot-trends-integrated-into-google-search-26717 Jesse Kedy jkedy401 16 14 1 1 urn:com:businessweek:bx:article:5636083811342338320-edf994c5cc70938bb3630dcde1c62ff8 2009-10-02T09:33:35.260-04:00

What's the best way to price social media advertising or marketing programs? That's one of those questions that screams for the ever-honest "it depends" answer. Maybe that's because we need a new pricing model. Let's first take a look at some current options and review their strengths and weaknesses in this context:

What's the best way to price social media advertising or marketing programs? That's one of those questions that screams for the ever-honest "it depends" answer. Maybe that's because we need a new pricing model. Let's first take a look at some current options and review their strengths and weaknesses in this context: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=111081 Jesse Kedy jkedy401 11 9 0 2 urn:com:businessweek:bx:article:7911422276147447036-c3a9b584e95030c1c174cab944b1a848 2009-10-11T04:47:45.252-04:00

When we look at how Bullying UK has grown over the last year a huge amount of that growth has come from Social Media sites like Facebook and Twitter.

When we look at how Bullying UK has grown over the last year a huge amount of that growth has come from Social Media sites like Facebook and Twitter. http://www.technicavita.org/social-news/general/how-social-media-will-transform-your-web-metrics.html John Carnell jcarnell640 4 2 1 1 urn:com:businessweek:bx:article:10692941294673845197-a327e89e6f11c744ffdc63b1654a687c 2009-09-25T10:33:25.610-04:00

To prove the success of their campaigns, marketers need analytics. But many report frustration with understanding and using the Web analytics tools necessary to prove their success to management, according to “The Web Analytics War Reader Survey”

To prove the success of their campaigns, marketers need analytics. But many report frustration with understanding and using the Web analytics tools necessary to prove their success to management, according to “The Web Analytics War Reader Survey” http://www.emarketer.com/Article.aspx?R=1007289 Courtney Hurley churley331 12 11 1 0 urn:com:businessweek:bx:article:4274728415178451783-e8c4e70e4a71ca1e7cfb10403f423a66 2009-09-22T12:48:29.316-04:00

"Marketing a website isn't particularly difficult. It's usually just a matter of knowing what to do, how to do it and having the skills and time to get it done. With that said, marketing a website isn't particularly easy either..."

"Marketing a website isn't particularly difficult. It's usually just a matter of knowing what to do, how to do it and having the skills and time to get it done. With that said, marketing a website isn't particularly easy either..." http://www.searchengineguide.com/stoney-degeyter/the-best-damn-web-marketing-checklist-pe.php Jesse Kedy jkedy401 12 10 1 1 urn:com:businessweek:bx:article:17650757425264705266-0d1a0e915e07700c91472397520e32c5 2009-10-13T10:29:51.838-04:00

Woopra, the impressive live tracking and analytics service, today announced that they are opening their doors for all new signups.

Woopra, the impressive live tracking and analytics service, today announced that they are opening their doors for all new signups. http://www.techcrunch.com/2009/10/12/woopra-opens-its-doors-for-live-web-analytics/ Isaac Sacolick isacolick111 1 0 0 1 urn:com:businessweek:bx:article:7071933615518113447-165a05665465517a373ad8b8da1a7a95 2009-10-17T15:17:33.038-04:00

All businesses that want to establish sharp visibility on the Internet need to perform thorough keyword analysis as part of their search engine optimization (SEO) strategy. Choosing the most effective...

All businesses that want to establish sharp visibility on the Internet need to perform thorough keyword analysis as part of their search engine optimization (SEO) strategy. Choosing the most effective... http://compukol.com/blogs/compukol/identifying-effective-keywords-for-your-business/ Michael Cohn mcohn283 3 3 0 0 urn:com:businessweek:bx:article:13737490706487069783-ea9b6fcd087e8a9e93b9dfef6f378794 2009-10-16T08:17:47.771-04:00

From direct mail to web design, A/B testing is considered a gold standard of user research: Show one version to half your audience and another version to the other half; compare results, and adjust accordingly. Some very cool examples include Google’s obsessive testing of subtle design tweaks and Dustin Curtis’ experiment with direct commands and clickthrough rates. (”You should follow me on Twitter” produced dramatically better results than the less moralizing, “Follow me on Twitter.”) So here’s something devilishly brilliant: The Huffington Post applies A/B testing to some of its headlines. Readers are randomly shown one of two headlines for the same story. After five minutes, which is enough time for such a high-traffic site, the version with the most clicks becomes the wood that everyone sees.

From direct mail to web design, A/B testing is considered a gold standard of user research: Show one version to half your audience and another version to the other half; compare results, and adjust accordingly. Some very cool examples include Google’s obsessive testing of subtle design tweaks and Dustin Curtis’ experiment with direct commands and clickthrough rates. (”You should follow me on Twitter” produced dramatically better results than the less moralizing, “Follow me on Twitter.”) So here’s something devilishly brilliant: The Huffington Post applies A/B testing to some of its headlines. Readers are randomly shown one of two headlines for the same story. After five minutes, which is enough time for such a high-traffic site, the version with the most clicks becomes the wood that everyone sees. http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/ Courtney Hurley churley331 2 2 0 0 urn:com:businessweek:bx:article:10056042977584451376-43e2a446b2c3550e59d68e1165c0fd83 2009-09-28T16:39:14.597-04:00

Google is working on a Google Analytics tool that would allow users to view on the dashboard the most important data first -- not the top 10 keywords or pages on a Web site by column, but statistical data and conversational information alerting them to dropping conversions or declining sales.

Google is working on a Google Analytics tool that would allow users to view on the dashboard the most important data first -- not the top 10 keywords or pages on a Web site by column, but statistical data and conversational information alerting them to dropping conversions or declining sales. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=114345 Jesse Kedy jkedy401 7 6 0 1 urn:com:businessweek:bx:article:15954572585626731583-32b737f6ae0aafa65f9d98c1ac115982 2009-09-29T10:58:48.875-04:00

First Google found a way to generate revenue from YouTube video through Content ID. Now the Mountain View, Calif. company gives copyright holders a tool to track viewer sentiment to determine the best distribution and marketing strategy for music, video and other content clips that are generated and uploaded by the community.

First Google found a way to generate revenue from YouTube video through Content ID. Now the Mountain View, Calif. company gives copyright holders a tool to track viewer sentiment to determine the best distribution and marketing strategy for music, video and other content clips that are generated and uploaded by the community. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=114409 Jesse Kedy jkedy401 6 5 0 1 urn:com:businessweek:bx:article:13343582232483162313-8725b552f3fc18f8ca2c059d46a2abd7 2009-10-17T03:14:09.633-04:00

In the information age, everyone collaborates on this worldwide knowledge exchange channel that's called Internet. Computing devices are proliferating and all interactions are finding a common home: the net. It binds us in a way that was inconceivable only a few years ago [...]

In the information age, everyone collaborates on this worldwide knowledge exchange channel that's called Internet. Computing devices are proliferating and all interactions are finding a common home: the net. It binds us in a way that was inconceivable only a few years ago [...] http://justaboutcommunication.blogspot.com/2009/10/appraising-your-investment-in.html Luca Olivari lolivari885 0 0 0 0 urn:com:businessweek:bx:article:7559242123318325260-70879f173368cd600696af3ac7bf2b54 2009-10-01T20:50:02.171-04:00

Education Sites Gain as Students Head Back to School; Americans Need a Good Laugh as Summer Rolls to an End RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. Web activity at...

Education Sites Gain as Students Head Back to School; Americans Need a Good Laugh as Summer Rolls to an End RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. Web activity at... http://www.adoperationsonline.com/2009/10/01/comscore-media-metrix-ranks-top-50-u-s-web-properties-for-august-2009/ Gopal Pillai gpillai453 2 1 0 1 urn:com:businessweek:bx:article:3407557179599847115-54878936af5a254db5dfc8953262a7bb 2009-09-30T13:59:39.362-04:00

If social networks are truly transforming how consumers communicate, shouldn't they be affecting the Web's original killer app: email?

If social networks are truly transforming how consumers communicate, shouldn't they be affecting the Web's original killer app: email? http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=114515 Jesse Kedy jkedy401 2 0 0 2 urn:com:businessweek:bx:article:12394113595924021950-b2c30b3df9230a73125313a434e02a87 2009-01-14T17:49:52.177-05:00

more than fifty analytics tools to help you monitor and analyze your web traffic.

more than fifty analytics tools to help you monitor and analyze your web traffic. http://mashable.com/2009/01/12/track-online-traffic/ Geoff Aoyagi gaoyagi614 48 42 5 1 urn:com:businessweek:bx:article:15277730966004714210-818dd99f80ca05ba569c71979629b0ae 2009-09-01T22:02:17.984-04:00

You won’t know the success of linkbait without some form of analytics. At the least, it’s important to know which traffic sources send the most traffic and which are not performing well. Tracking visitors helps refine your linkbait tactics and...

You won’t know the success of linkbait without some form of analytics. At the least, it’s important to know which traffic sources send the most traffic and which are not performing well. Tracking visitors helps refine your linkbait tactics and... http://the4eblog.com/web-20-seo-experts/how-to-measure-the-quality-of-your-linkbait.html Maxwell Finn mfinn954 4 3 0 1 urn:com:businessweek:bx:article:5866374540753162199-a019923afb6198befbfd9f0e98d60bae 2009-09-21T13:22:28.814-04:00

Back when dot-com mania was at its peak and marketers crowed bout the number of "hits" they were able to attract to their web sites, a voice of reason came out of the darkness and said, in effect, that it's not about the traffic. It's about what you...

Back when dot-com mania was at its peak and marketers crowed bout the number of "hits" they were able to attract to their web sites, a voice of reason came out of the darkness and said, in effect, that it's not about the traffic. It's about what you... http://econsultancy.com/blog/4641-q-a-bryan-eisenberg-founder-ceo-of-futurenow Gina Preoteasa gpreoteasa929 2 2 0 0 urn:com:businessweek:bx:article:2124849837461048983-a5b8851f197d39384aff0140d41d6702 2009-09-23T17:36:16.392-04:00

Omniture and ComScore, two Web-tracking powerhouses, are combining forces to launch a new system for measuring online audiences, the companies said Monday. Teasing out online traffic figures has been a constant challenge for both advertisers and...

Omniture and ComScore, two Web-tracking powerhouses, are combining forces to launch a new system for measuring online audiences, the companies said Monday. Teasing out online traffic figures has been a constant challenge for both advertisers and... http://news.cnet.com/8301-1023_3-10357423-93.html Geoff Aoyagi gaoyagi614 1 1 0 0 urn:com:businessweek:bx:article:7914473107550098206-fb6c658d9cdcb2a634873eb85fd28009 2009-09-17T12:41:41.133-04:00

Adobe Systems said Tuesday that it will acquire Omniture, which offers Web analytics, measurement and optimization technologies, in a cash deal that’s valued at about $1.8 billion, or $21.50 per share of Omniture. That adds up to a premium of about...

Adobe Systems said Tuesday that it will acquire Omniture, which offers Web analytics, measurement and optimization technologies, in a cash deal that’s valued at about $1.8 billion, or $21.50 per share of Omniture. That adds up to a premium of about... http://blogs.zdnet.com/BTL/?p=24343&tag=nl.e550 Gopal Pillai gpillai453 1 0 0 1 urn:com:businessweek:bx:article:1917851633008268749-ae058be53dd6fbc74b2e2a2cdcc8682e 2009-07-31T15:20:47.943-04:00

Most organizations I speak with are on their third or fourth Web analytics tool by now. The funny part is that some are switching from tool A to tool B, while others are switching from tool B to tool A. Are they all so bad? Yes, they are -- and here are the reasons.

Most organizations I speak with are on their third or fourth Web analytics tool by now. The funny part is that some are switching from tool A to tool B, while others are switching from tool B to tool A. Are they all so bad? Yes, they are -- and here are the reasons. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110894 Geoff Aoyagi gaoyagi614 8 7 1 0 urn:com:businessweek:bx:article:7656068429594466951-b7920e418a5a837fdb38b0b46a4aa50e 2009-07-30T02:22:21.786-04:00

The Yahoo! Web Analytics Consultant Network (YWACN) is a network of independent third-party analytics specialists who can help provide analytics consulting services to our valued customers, including assistance with analytics planning, implementation and usage.

The Yahoo! Web Analytics Consultant Network (YWACN) is a network of independent third-party analytics specialists who can help provide analytics consulting services to our valued customers, including assistance with analytics planning, implementation and usage. http://web.analytics.yahoo.com/ywacn.php Manoj Jasra mjasra700 6 5 0 1 urn:com:businessweek:bx:article:13070342747657918659-cf68cd1b0f180e323c09c6cd8e50d512 2008-12-16T19:24:08.836-05:00

Q: You mentioned that web analytics tools normally don't have capability to carry out advanced analytics needed for behavioural segmentation. Can you elaborate? A: The type of segmentation I’m describing is machine-based segmentation. Typically, it uses either cluster, factor or neural network analysis to group visitors based on a complex set of variables.

Q: You mentioned that web analytics tools normally don't have capability to carry out advanced analytics needed for behavioural segmentation. Can you elaborate? A: The type of segmentation I’m describing is machine-based segmentation. Typically, it uses either cluster, factor or neural network analysis to group visitors based on a complex set of variables. http://waablog.webanalyticsassociation.com/2008/12/5-dos-and-donts-for-behavioral-segmentation-targeting-interactive-marketing-your-questions-answered.html Ginny Moore gmoore768 28 24 4 0 urn:com:businessweek:bx:article:8064756708587434282-f2c6f806570d678bfa15ed558359eaac 2009-09-18T10:09:30.031-04:00

Beware: That "Integrated Analytics" Package Your Vendor Wants to Sell You May Not be Fully Integrated With Your Website WOBURN, Mass., Sept. 17, 2009 (GLOBE NEWSWIRE) -- According to a 2007 report from Forrester Research, 83 percent of marketers...

Beware: That "Integrated Analytics" Package Your Vendor Wants to Sell You May Not be Fully Integrated With Your Website WOBURN, Mass., Sept. 17, 2009 (GLOBE NEWSWIRE) -- According to a 2007 report from Forrester Research, 83 percent of marketers... http://www.reuters.com/article/pressRelease/idUS125376+17-Sep-2009+GNW20090917 Geoff Aoyagi gaoyagi614 0 0 0 0