Most Active Articles 2013-05-22T10:05:59.607-04:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:web-analytics Geoff Aoyagi gaoyagi614 urn:com:businessweek:bx:article:6530844149730671997-97b6a862c8f1ffa5a17efed6709317dd 2013-04-24T14:29:32.207-04:00

http://www.rankhammer.com/blog/442/9-analytics-mistakes-youre-making Nathan Byloff nbyloff235 1 1 0 0 urn:com:businessweek:bx:article:11070338945096380997-93e374377438bda7e59b77a3f5902602 2013-03-24T14:15:59.781-04:00

We disregard referral traffic because we didn't spend a dime on it and consider it to be "free." And to most people, no budget, no need to justify budget, don’t care.

We disregard referral traffic because we didn't spend a dime on it and consider it to be "free." And to most people, no budget, no need to justify budget, don’t care. http://www.stateofdigital.ca/analytics/referral-traffic-the-overlooked-traffic-source.html Shockley Au sau5287 0 0 0 0 urn:com:businessweek:bx:article:9193934624773270725-9b8ab2670ad3a9406d9672f74febd652 2012-12-13T10:10:59.827-05:00

When working with your CRM data, you may want to perform cohort analysis. A cohort is simply a group of people who share a common characteristic over a period of time, to give a simple example, visitors to the BIME website in November might be our ‘November cohort’. Cohort analysis helps isolate engagement metrics from growth metrics therefore it can be useful to track customer retention, brand loyalty, the effectiveness of particular campaigns, etc. This is very easy to do with BIME, as data can be grouped, segmented, and otherwise organised, using our powerful calculation engine.

When working with your CRM data, you may want to perform cohort analysis. A cohort is simply a group of people who share a common characteristic over a period of time, to give a simple example, visitors to the BIME website in November might be our ‘November cohort’. Cohort analysis helps isolate engagement metrics from growth metrics therefore it can be useful to track customer retention, brand loyalty, the effectiveness of particular campaigns, etc. This is very easy to do with BIME, as data can be grouped, segmented, and otherwise organised, using our powerful calculation engine. http://blog.bimeanalytics.com/english/2012/12/13/execute-in-depth-cohort-analysis-with-bime Bime SAAS Business Intelligence klee054 0 0 0 0 urn:com:businessweek:bx:article:12216464712798529006-9b6a07d89028de1994df377b58938006 2013-04-11T07:13:57.315-04:00

Your website may look great, it may convey exactly what you want it to convey and you may think that it has all the power in the universe to entice and engage many. Now, put a value to it.

Your website may look great, it may convey exactly what you want it to convey and you may think that it has all the power in the universe to entice and engage many. Now, put a value to it. http://www.compukol.com/blog/fundamental-principles-of-web-analytics Michael Cohn mcohn283 0 0 0 0 urn:com:businessweek:bx:article:15221970453191808553-542c4c9e5b30b4290a215b31f9ba23ec 2013-01-03T21:38:44.636-05:00

Effective Internet marketing strategies are built on insights from web analytics. The goal is to abstract insights to improve your campaign continuously. A simple way of looking at is to understand how media (or traffic) flow in and out of your website.

Effective Internet marketing strategies are built on insights from web analytics. The goal is to abstract insights to improve your campaign continuously. A simple way of looking at is to understand how media (or traffic) flow in and out of your website. http://www.designdamage.com/website-analytics-strategy-google-analytics-multi-channel-attribution/ Eric Tsai etsai275 0 0 0 0 urn:com:businessweek:bx:article:10387816868114551005-c539525e830c299dc91d74f3bdbfaede 2013-04-18T20:21:23.306-04:00

http://analytics.blogspot.co.uk/2013/04/3-key-google-analytics-features-in.html Ebrar khan ekhan746 0 0 0 0 urn:com:businessweek:bx:article:10226593307997672626-43a7dbce98e51c5467bec36c87e3577c 2013-02-15T13:46:58.148-05:00

In 2013, we'll see information gleaned from “BIG data” applied in ways never before seen. But it's not all about the data - it's about applying it with BIG solutions.

In 2013, we'll see information gleaned from “BIG data” applied in ways never before seen. But it's not all about the data - it's about applying it with BIG solutions. http://www.bkv.com/blog/comments/big-data-and-big-solutions Lee Klammer lklammer791 0 0 0 0 urn:com:businessweek:bx:article:16643058108521603979-724fb38441ee3812bfd0a9e42cb025b2 2013-01-04T00:33:33.679-05:00

Effective Internet marketing strategies are built on insights from web analytics. The goal is to abstract insights to improve your campaign continuously. A simple way of looking at is to understand how media (or traffic) flow in and out of your website.

Effective Internet marketing strategies are built on insights from web analytics. The goal is to abstract insights to improve your campaign continuously. A simple way of looking at is to understand how media (or traffic) flow in and out of your website. http://www.designdamage.com/web-analytics-strategy-how-to-use-google-analytics-to-get-actionable-insights/ Eric Tsai etsai275 0 0 0 0 urn:com:businessweek:bx:article:3915645322866804276-c698fa9c28146b337540713d1a8250e6 2013-03-26T07:22:25.854-04:00

One of the tenets of successful marketing is understanding and appealing to your customer. Knowing what they want and how to provide it can be the difference between staying ahead of the game and falling behind. Web analytics tools can be extremely powerful when it comes to increasing this understanding.

One of the tenets of successful marketing is understanding and appealing to your customer. Knowing what they want and how to provide it can be the difference between staying ahead of the game and falling behind. Web analytics tools can be extremely powerful when it comes to increasing this understanding. http://www.compukol.com/blog/how-web-analytics-can-help-your-business/ Michael Cohn mcohn283 0 0 0 0 urn:com:businessweek:bx:article:16397770184455526664-3ee0a5dc4346119e04f6086a337d0817 2013-02-15T13:41:08.346-05:00

I love fantasy football for the same reason I love advertising … it’s all about the data.

I love fantasy football for the same reason I love advertising … it’s all about the data. http://www.bkv.com/blog/comments/falcons-big-data-and-fantasy-football Lee Klammer lklammer791 3 1 0 2 urn:com:businessweek:bx:article:10728068638791839672-fc2e43f59073c866cc5a5ffcccae8e89 2012-09-19T04:53:30.979-04:00

So far in 2012 mobile traffic has accounted for just over 10% of web traffic worldwide. Therefore, it is important to analyse the success of converting your mobile traffic to then identify whether you need extra investment to make your site more mobile friendly, and if so, how much ? and in what areas? Luckily BIME is here to help.

So far in 2012 mobile traffic has accounted for just over 10% of web traffic worldwide. Therefore, it is important to analyse the success of converting your mobile traffic to then identify whether you need extra investment to make your site more mobile friendly, and if so, how much ? and in what areas? Luckily BIME is here to help. http://bimeanalytics.com/blog/is-your-website-mobile-friendly-analyze-the-metrics-with-bime-google-analytics/ Bime SAAS Business Intelligence klee054 1 1 0 0 urn:com:businessweek:bx:article:14696839004954994379-d05be0190c1238f59f0d99b04ba595b0 2012-07-07T15:30:56.826-04:00

Article Sites – Get Observed With Internet Articles - Would you like to get the business observed and produce in additional traffic aimed at your website? If that’s the case, among the best methods to d...

Article Sites – Get Observed With Internet Articles - Would you like to get the business observed and produce in additional traffic aimed at your website? If that’s the case, among the best methods to d... http://gilistudio.com/article-sites-get-observed-with-internet-articles/ Abdul Kudaev akudaev469 0 0 0 0 urn:com:businessweek:bx:article:1669247581915579225-dad1e6863b538fcfc4c869ce7983af71 2013-02-28T01:18:27.321-05:00

By integrating rich, relevant business data and powerful analytics, big data allows businesses to quickly assess emerging trends, identify correlations, and take meaningful actions.

By integrating rich, relevant business data and powerful analytics, big data allows businesses to quickly assess emerging trends, identify correlations, and take meaningful actions. http://www.designdamage.com/how-to-get-into-big-data-analytics/ Eric Tsai etsai275 1 1 0 0 urn:com:businessweek:bx:article:8182069645446845181-204913b56af976d6111f0adfcd2f0775 2013-02-15T13:49:40.054-05:00

Have you ever wondered how analytical reports are made? Well don’t; it’s like asking how sausage is made; you won’t like the answer… But you will enjoy getting to know the entertaining, Lee Klammer!

Have you ever wondered how analytical reports are made? Well don’t; it’s like asking how sausage is made; you won’t like the answer… But you will enjoy getting to know the entertaining, Lee Klammer! http://www.bkv.com/blog/comments/get-to-knowlee-klammer Lee Klammer lklammer791 1 1 0 0 urn:com:businessweek:bx:article:9991672141900738572-f80a3a81f9965467c1a5d4b5c281a26a 2012-09-18T06:16:19.067-04:00

Every business on Facebook wants its posts seen by as many people as possible. Few Facebook users realize that because of your Facebook reach, only a small percentage of people who like your page will see your posts in their newsfeed.

Every business on Facebook wants its posts seen by as many people as possible. Few Facebook users realize that because of your Facebook reach, only a small percentage of people who like your page will see your posts in their newsfeed. http://www.compukol.com/blog/increase-your-facebook-reach-with-more-posts/ Michael Cohn mcohn283 5 5 0 0 urn:com:businessweek:bx:article:13426479480982502982-f06b59d03a03880b0091470163ebf793 2012-08-06T17:28:57.170-04:00

Google has recently added new features to Analytics and Webmaster Tools that can help SMBs monitor and inform their web marketing efforts.

Google has recently added new features to Analytics and Webmaster Tools that can help SMBs monitor and inform their web marketing efforts. http://contentlead.com/news/google-analytics-rolls-out-tool-to-help-smbs-get-the-most-roi-from-content-strategy Evan Jacobs ejacobs185 1 1 0 0 urn:com:businessweek:bx:article:10538535515168078231-afe72c90d52180248539bdcb06f4aabd 2012-12-13T10:11:34.734-05:00

Turn your SugarCRM data into dollars by using Bime. Using the RDBMS, MySQL connection it’s easy to lift your SugarCRM data and load it into BIME where you can use the powerful calculation engine to query your data and then create slick visualizations and dashboards. SugarCRM is a cloud based, reasonably priced and easy to use CRM, like Bime it is ideal for small and medium sized businesses as well as departments within a company. SugarCRM can be used to communicate with prospects share sales information, close deals, keep the customers happy and control the whole sales process. With Bime you can dig deeper into SugarCRM to get real value from your data:

Turn your SugarCRM data into dollars by using Bime. Using the RDBMS, MySQL connection it’s easy to lift your SugarCRM data and load it into BIME where you can use the powerful calculation engine to query your data and then create slick visualizations and dashboards. SugarCRM is a cloud based, reasonably priced and easy to use CRM, like Bime it is ideal for small and medium sized businesses as well as departments within a company. SugarCRM can be used to communicate with prospects share sales information, close deals, keep the customers happy and control the whole sales process. With Bime you can dig deeper into SugarCRM to get real value from your data: http://blog.bimeanalytics.com/english/2012/12/13/use-analytics-to-delve-deeper-into-your-sugar-crm-data Bime SAAS Business Intelligence klee054 1 1 0 0 urn:com:businessweek:bx:article:3464840585482259807-ec327d7870ff09361c4b3d0967899fbb 2012-08-01T15:52:38.703-04:00

Content Experiments are now available to all Google Analytics users, which can help marketers optimize their sites for maximum ROI.

Content Experiments are now available to all Google Analytics users, which can help marketers optimize their sites for maximum ROI. http://www.brafton.com/news/google-fully-launches-content-experiments-to-all-analytics-users Evan Jacobs ejacobs185 1 1 0 0 urn:com:businessweek:bx:article:11730747922553520188-2fb076683e58ffe599ba9148d756dae3 2012-11-29T06:04:17.584-05:00

Your landing page is critical when it comes to your business’s success. It is important that your landing page has the most up-to-date and appropriate information possible. You should look at it and assess its effectiveness and improve content periodically.

Your landing page is critical when it comes to your business’s success. It is important that your landing page has the most up-to-date and appropriate information possible. You should look at it and assess its effectiveness and improve content periodically. http://www.compukol.com/blog/optimizing-your-landing-pages-for-increased-success/ Michael Cohn mcohn283 5 4 0 1 urn:com:businessweek:bx:article:5565696831133978676-c62d334bf1d420035d78d055ae0c2608 2012-05-08T07:33:06.007-04:00

shimanskaya.com seo statistics and website ranking results including pagerank and search engines backlinks.

shimanskaya.com seo statistics and website ranking results including pagerank and search engines backlinks. http://www.fizzbangseo.com/shimanskaya.com Abdul Kudaev akudaev469 0 0 0 0 urn:com:businessweek:bx:article:6051515417996473040-5508319dfe9d8b702940d09e09d31155 2012-08-09T06:49:54.692-04:00

You are constantly being told that it is critical for you to come out on top of the search engine page in order to have a successful business. The necessity of high search engine rankings is essential to your success.

You are constantly being told that it is critical for you to come out on top of the search engine page in order to have a successful business. The necessity of high search engine rankings is essential to your success. http://www.compukol.com/blog/why-high-search-engine-rankings-are-critical/ Michael Cohn mcohn283 2 2 0 0 urn:com:businessweek:bx:article:7985441550292689233-8b2f7d239d080f62c420ea33626205de 2012-05-30T00:43:42.166-04:00

microsoft.com seo statistics and website ranking results including pagerank and search engines backlinks.

microsoft.com seo statistics and website ranking results including pagerank and search engines backlinks. http://www.fizzbangseo.com/microsoft.com Abdul Kudaev akudaev469 1 1 0 0 urn:com:businessweek:bx:article:13846115411092089750-f6db7acd46866e2c755cb39862aa5742 2012-04-13T09:26:16.262-04:00

Smart market researcher should work with, instead of around or against the analytics team, using the newer methods to sharpen and inform the traditional ones. At the same time, the smart marketer needs to take advantage of what both teams have to offer to get at a more holistic picture of the customer and the marketplace.

Smart market researcher should work with, instead of around or against the analytics team, using the newer methods to sharpen and inform the traditional ones. At the same time, the smart marketer needs to take advantage of what both teams have to offer to get at a more holistic picture of the customer and the marketplace. http://mreb.exbdblogs.com/2012/04/13/the-shiny-object-syndrome-in-analytics/ CEB's Market Research Executive Board mexecutiveboard278 2 2 0 0 urn:com:businessweek:bx:article:14497029772159185335-9f87242fc3a4c343aab8ef367998e2d2 2012-07-17T10:17:37.193-04:00

Paid search's value remains strong, but marketers have expanded their focus to succeed in several different channels.

Paid search's value remains strong, but marketers have expanded their focus to succeed in several different channels. http://www.brafton.com/news/paid-search-investment-remains-strong-seo-traffic-accounts-for-77-percent-of-traffic Evan Jacobs ejacobs185 4 4 0 0 urn:com:businessweek:bx:article:14008906610862846918-ee989d12eb4249cfe42998fd4ad76fb0 2012-03-19T13:35:49.134-04:00

It’s extremely difficult – rather impossible – to accurately measure the level of interaction with your brand messages on Facebook and consumer engagement with your brand. So...

It’s extremely difficult – rather impossible – to accurately measure the level of interaction with your brand messages on Facebook and consumer engagement with your brand. So... http://www.rmndigital.com/why-and-how-companies-use-facebook/ Rakesh Raman rraman103 9 8 0 1