Case Study: Clinton Curtis Connects With Fans And Gives Them Good Reasons To Buy His New Album

Matt Stine, who runs the music company 27 Sound, wrote the following about an artist he's working with, Clinton Curtis, and the creative ways they've tried to connect with fans and provide reasons to buy for his latest album, 2nd Avenue Ball. Ever since Mike introduced the concept of CwF + RtB, he has been confronted time and time again with the argument that this concept can only work for...