Brand Center Partners with Product Design Firm To Create New MBA Class

1/20/09 The Center for Brand and Product Management (CBPM) at the Wisconsin School of Business this spring is redesigning how brand managers are taught to think about innovation with a new course, Design Thinking for Business. CBPM will partner with Design Concepts Inc., a Madison-based innovation and product-development firm, to create and instruct the new MBA course, which infuses traditional...