Most Active Articles 2009-11-24T01:53:04.992-05:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:word-of-mouth-marketing John Hamilton Bell jbell464 urn:com:businessweek:bx:article:7188111316143965507-e64a4737d47f6fb6ef975225823bdc24 2009-11-17T19:08:49.612-05:00

It was brilliant. Not the film, but the marketing campaign that turned a $15,000 amateur horror flick into a $100 million box office smash. The problem? Serious anticipointment…

It was brilliant. Not the film, but the marketing campaign that turned a $15,000 amateur horror flick into a $100 million box office smash. The problem? Serious anticipointment… http://atomictango.com/2009/11/17/paranormal-activity/ Freddy J. Nager fnager424 1 1 0 0 urn:com:businessweek:bx:article:1046045395855456761-15780bbbc35e1a49b6eeda610cb02295 2009-10-30T13:44:47.722-04:00

Viral marketing — the technique of wrangling word-of-mouth to create a buzz around your product or idea — has been a powerful tool since the first caveman started the first rumor. Spreading the word person to person is the stuff of Avon dreams — and...

Viral marketing — the technique of wrangling word-of-mouth to create a buzz around your product or idea — has been a powerful tool since the first caveman started the first rumor. Spreading the word person to person is the stuff of Avon dreams — and... http://www.wired.com/epicenter/2009/10/organized-chaos-2/ Eric Tsai etsai275 16 14 1 1 urn:com:businessweek:bx:article:2736085472932379312-2d20552aae6a56d25522c2de12fcc6ab 2009-11-11T11:50:48.921-05:00

Brand evangelists have been around forever. Think back to the paper boys in the early part of the 20th century standing on the corner shouting headlines in order to sell the local periodical. They were out there building brand awareness, while using...

Brand evangelists have been around forever. Think back to the paper boys in the early part of the 20th century standing on the corner shouting headlines in order to sell the local periodical. They were out there building brand awareness, while using... http://masononofrio.wordpress.com/2009/10/01/want-to-create-a-viral-marketing-campaign-get-brand-evangelists/ Dan Healy dhealy509 2 2 0 0 urn:com:businessweek:bx:article:7393077910032196859-508e8c68ce1697ede56696a288bbb9c7 2009-10-24T21:58:41.661-04:00

I don’t know how many of you follow box office results, but I’d like to point your attention to Paranormal Activity, a horror movie getting a slow rollout from Paramount that just this past weekend grossed $19.6 million from just 760 screens.

I don’t know how many of you follow box office results, but I’d like to point your attention to Paranormal Activity, a horror movie getting a slow rollout from Paramount that just this past weekend grossed $19.6 million from just 760 screens. http://mlcwideangle.exbdblogs.com/2009/10/23/paranormal-marketing-how-social-media-created-an-indie-hit/ Marketing Leadership Council tkoopersmith354 2 2 0 0 urn:com:businessweek:bx:article:3262941542314898579-9656f5dec5a25b8ea0454d390c0dcf23 2009-10-22T22:23:05.044-04:00

Online retailers who want to tap into new and existing opportunities for growth must implement tactics to maximize word-of-mouth marketing technologies. Businesses need to utilize the technology that is available and create a specific plan for marketing and consumer promotions using social media.

Online retailers who want to tap into new and existing opportunities for growth must implement tactics to maximize word-of-mouth marketing technologies. Businesses need to utilize the technology that is available and create a specific plan for marketing and consumer promotions using social media. http://www.ecommercetimes.com/story/Leveraging-Social-Media-to-Boost-E-Commerce-Holiday-Sales-68434.html?wlc=1256264382 Steve Venegas svenegas613 4 4 0 0 urn:com:businessweek:bx:article:9944839580924933590-c6846c38d0ff6b707604d091bedf4071 2009-10-15T13:08:58.690-04:00

When you hear something enough times, it may be a fad. But when you start to see email spam about it, you know it’s a trend. That’s the case with marketing trends such as email marketing and social media. The problem with trends is that it’s usually...

When you hear something enough times, it may be a fad. But when you start to see email spam about it, you know it’s a trend. That’s the case with marketing trends such as email marketing and social media. The problem with trends is that it’s usually... http://designdamage.com/blog/index.php/200910/3-brand-marketing-trends-that-will-continue-in-2010/ Eric Tsai etsai275 8 6 0 2 urn:com:businessweek:bx:article:5313204158728000226-d9f8bc17eb9fb38569d802e47630d8a7 2009-09-29T01:17:41.298-04:00

Social skills and relationships are probably two of the most important things in life. So it always strikes me as a bit odd that while we learn so much when we grow up there is often somewhat of a lack of advice on how to improve our communication skills. If there is something that we should learn more about in school, then this is one of those things since it can improve lives and society in a big way.

Social skills and relationships are probably two of the most important things in life. So it always strikes me as a bit odd that while we learn so much when we grow up there is often somewhat of a lack of advice on how to improve our communication skills. If there is something that we should learn more about in school, then this is one of those things since it can improve lives and society in a big way. http://www.positivityblog.com/index.php/2007/06/27/5-conversational-mistakes-that-can-make-you-look-dumb/ Eric Tsai etsai275 3 3 0 0 urn:com:businessweek:bx:article:11508721313430688726-ea5d8fa761e99af52af11ab2fc63ef25 2009-09-08T07:33:46.909-04:00

Do your marketing conversations follow these guidelines?

Do your marketing conversations follow these guidelines? http://blog.rebarbusinessbuilders.com/rebar/2009/09/marketing-is-a-conversation.html Bill Brelsford bbrelsford457 6 6 0 0 urn:com:businessweek:bx:article:11014154477979408846-17c276f9dc5539016cc5cd3f8956fd9e 2009-07-31T02:56:59.085-04:00

Image Credit: Getty Images, Sigfrid López/Flickr Three similar comments at recent talks gave us something to think about on the subject of advertising and its future. Speakers from Mozilla, Anomaly, and Thrillist all have discussed the same notion:...

Image Credit: Getty Images, Sigfrid López/Flickr Three similar comments at recent talks gave us something to think about on the subject of advertising and its future. Speakers from Mozilla, Anomaly, and Thrillist all have discussed the same notion:... http://www.psfk.com/2009/07/death-of-advertising-birth-of-collaboration.html Brian Anderson banderson112 8 6 1 1 urn:com:businessweek:bx:article:13071245223683341347-2efd49bcb9dc4c6ba268ff0c5d272663 2009-02-05T04:19:00.000-05:00

No suprises then that this is the second in a series of thought-provoking statistics that point towards the rise of Word-of-Mouth marketing.

No suprises then that this is the second in a series of thought-provoking statistics that point towards the rise of Word-of-Mouth marketing. http://feeds.feedburner.com/~r/dubstudios/~3/532340546/ 50 50 0 0 urn:com:businessweek:bx:article:6111555866985679225-adb173884e68f046e2605e563f0738a7 2009-04-01T19:50:14.106-04:00

The concept of word of mouth (WOM) has been generally ignored by practitioners and academics alike.

The concept of word of mouth (WOM) has been generally ignored by practitioners and academics alike. http://www.brandingstrategyinsider.com/word-of-mouth/ Derrick Daye ddaye890 27 27 0 0 urn:com:businessweek:bx:article:10578192867535804819-509d699204586dcfc03cfecdb457995e 2009-08-26T12:26:07.455-04:00

In this media presentation with Jon Blum, you'll hear how to grow your current business through “word of mouth” and referrals while lowering operating costs with enhanced quality of service

In this media presentation with Jon Blum, you'll hear how to grow your current business through “word of mouth” and referrals while lowering operating costs with enhanced quality of service http://www.customermanagementiq.com/video.cfm?id=248&mac=CMBXQ309&SID=BX&utm_campaign=BX&utm_medium=SMO&utm_source=e-bim&utm_content=Aug26news&utm_term=BX Blake Landau blandau141 4 4 0 0 urn:com:businessweek:bx:article:18325861120630270549-8b4fc2065cc0438c67873860b376d48f 2009-08-25T10:03:16.194-04:00

Fellow Duct Tape Marketing Coach Joe Dager recently had a nice post about using the marketing hourglass to determine your marketing constraint. In his post, Joe discusses the importance of knowing your conversion rates and what they tell you about...

Fellow Duct Tape Marketing Coach Joe Dager recently had a nice post about using the marketing hourglass to determine your marketing constraint. In his post, Joe discusses the importance of knowing your conversion rates and what they tell you about... http://blog.rebarbusinessbuilders.com/rebar/2009/08/referral-marketing-managing-your-activities.html Bill Brelsford bbrelsford457 4 4 0 0 urn:com:businessweek:bx:article:13389374341228530863-9261e1f7ef2ac38f441490110a228af9 2008-12-08T18:31:38.227-05:00

When I started working in this crazy business we told clients that our advertising campaigns worked because they established “top of mind” awareness in the mind of the consumer. And from that intellectual high ground, consumers could easily recall...

When I started working in this crazy business we told clients that our advertising campaigns worked because they established “top of mind” awareness in the mind of the consumer. And from that intellectual high ground, consumers could easily recall... http://bawden.wordpress.com/2008/12/08/the-buzz-on-word-of-mouth-marketing/ Mike Bawden mbawden147 30 28 2 0 urn:com:businessweek:bx:article:12256200482966095389-dbb75ec6bbf7e210ca6370ed40b591a0 2009-03-15T04:12:00.000-04:00

Marketing departments are keen to create a 'buzz' about new products Business school study shows how targeting the right people is vital These are not always the best-known people in a

Marketing departments are keen to create a 'buzz' about new products Business school study shows how targeting the right people is vital These are not always the best-known people in a http://c.moreover.com/click/here.pl?r1869688151&f=9791 19 19 0 0 urn:com:businessweek:bx:article:14923669483147196621-1f223cb1d2ec55bd19020a83925e03ab 2009-03-07T13:56:00.000-05:00

As a blogger I often have the good fortune of playing with a lot of new devices and at times having in a possession quite a few of them at one...

As a blogger I often have the good fortune of playing with a lot of new devices and at times having in a possession quite a few of them at one... http://thesymbianblog.com/2009/03/08/e55-vs-e71-how-much-of-an-upgrade-is-the-e55-to-the-e71/ 21 21 0 0 urn:com:businessweek:bx:article:3849141372578393346-76b5e1ab9e80b8ebe604f1cf0d9bdda3 2009-06-24T11:52:10.724-04:00

Zuberance, a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th at 11 AM Pacific Time about how to turn “word of mouth” into actual sales.

Zuberance, a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th at 11 AM Pacific Time about how to turn “word of mouth” into actual sales. http://www.billhartzer.com/pages/zuberance-webinar-june-24-shows-how-to-turn-word-of-mouth-into-sales/ Bill Hartzer (billhartzer@yahoo.com) bhartzer157 5 3 1 1 urn:com:businessweek:bx:article:5929967939429531503-d45105d3d9c5a45d9608edf8f7781cde 2009-03-19T23:05:00.000-04:00

That is word of mouth marketing, and a hell of a lot more valuable than a visit to the Vitamin Water website...

That is word of mouth marketing, and a hell of a lot more valuable than a visit to the Vitamin Water website... http://feedproxy.google.com/~r/TheBivingsReport/~3/nhyXNt2Jdag/ 13 13 0 0 urn:com:businessweek:bx:article:11985347038861388024-78c23174ca11b4bfa03bfb22a58a35a2 2009-01-09T08:02:28.199-05:00

Criticism about Gladwell's theory of Influencers. Seth Godin has another opinion: http://sethgodin.typepad.com/seths_blog/2008/01/the-hyping-poin.html

Criticism about Gladwell's theory of Influencers. Seth Godin has another opinion: http://sethgodin.typepad.com/seths_blog/2008/01/the-hyping-poin.html http://www.fastcompany.com/magazine/122/is-the-tipping-point-toast.html George Fytros gfytros133 13 12 1 0 urn:com:businessweek:bx:article:13443811023040290792-93ada7b40c7bea9051df82d2338e8dda 2009-07-20T00:52:05.813-04:00

If you are involved in social media or viral marketing, most likely you have wondered how to increase the passing-along of your viral content. My co-author Michelle Rogerson and I have been wondering about the same question too in our research project on the spreading of user-generated content online. As the starting point, we conducted an exploratory survey to find out people’s general tendency to share information online and what makes them more or less likely to share information with others. Using snowballing technique, we were able to gather responses from 156 Internet users. These users’ ages ranged from 18 to 62 with a median age of 30. 46% of these users were males and 54% were females. Here I share with you some key findings from the survey.

If you are involved in social media or viral marketing, most likely you have wondered how to increase the passing-along of your viral content. My co-author Michelle Rogerson and I have been wondering about the same question too in our research project on the spreading of user-generated content online. As the starting point, we conducted an exploratory survey to find out people’s general tendency to share information online and what makes them more or less likely to share information with others. Using snowballing technique, we were able to gather responses from 156 Internet users. These users’ ages ranged from 18 to 62 with a median age of 30. 46% of these users were males and 54% were females. Here I share with you some key findings from the survey. http://www.yupingliu.com/wordpress/2009/07/19/what-makes-people-pass-along-your-content/ Yuping Liu yliu325 2 2 0 0 urn:com:businessweek:bx:article:16431039374933888853-56b44929e2ad41903ff52a7b2866bf30 2009-07-22T22:38:32.673-04:00

You can create word-of-mouth for your brand. You can do it yourself. In fact, you should do it yourself. Create as much word-of-mouth marketing for your business yourself. Then turn to an agency. Word-of-mouth is the most effective means to...

You can create word-of-mouth for your brand. You can do it yourself. In fact, you should do it yourself. Create as much word-of-mouth marketing for your business yourself. Then turn to an agency. Word-of-mouth is the most effective means to... http://smallbiztrends.com/2009/07/16-things-you-can-do-yourself-to-create-word-of-mouth-for-your-business.html Tamar Weinberg tweinberg492 1 1 0 0 urn:com:businessweek:bx:article:16263123056448838527-639957efa0eb043923027146b280b1aa 2009-08-13T09:46:58.537-04:00

Creating alliances with strategic referral partners is a great tactic, particularly for professional service providers, to grow your business or practice. Some professionals struggle with building...

Creating alliances with strategic referral partners is a great tactic, particularly for professional service providers, to grow your business or practice. Some professionals struggle with building... http://blog.rebarbusinessbuilders.com/rebar/2009/08/referral-partners-do-you-struggle-to-reciprocate.html Bill Brelsford bbrelsford457 0 0 0 0 urn:com:businessweek:bx:article:127923873749498321-3863e2ff817ea04690f0bd8d80be8834 2009-07-05T14:35:27.760-04:00

Today's advertising environment is filled with too many messages and not enough attention by consumers. We explore the use and impact of shockvertising in an advertising campaign. Shockvertising and shock marketing are most often thought of and used...

Today's advertising environment is filled with too many messages and not enough attention by consumers. We explore the use and impact of shockvertising in an advertising campaign. Shockvertising and shock marketing are most often thought of and used... http://blog.sisinternational.com/market-intelligence-journal/2009/7/5/shockvertising-and-shock-marketing.html Ruth Stanat rstanat095 4 4 0 0 urn:com:businessweek:bx:article:3619926671010946916-8485830b3acd04b20e3c1d9270522d3f 2009-08-05T17:14:23.742-04:00

Anyone who thinks we marketers can make something go viral by pressing a magic key on our laptops is smoking something funny. Yes, we can all cite examples of products or companies that went viral with little to no marketing expenditure, but those are anecdotal exceptions.

Anyone who thinks we marketers can make something go viral by pressing a magic key on our laptops is smoking something funny. Yes, we can all cite examples of products or companies that went viral with little to no marketing expenditure, but those are anecdotal exceptions. http://coolrulespronto.wordpress.com/2008/09/13/viral-marketing/ Freddy J. Nager fnager424 1 1 0 0 urn:com:businessweek:bx:article:13362418036121120368-e7419eb2679643fcf5c6583249b98fe6 2009-03-01T17:36:00.000-05:00

Brand planning is the centre of marketing, advertising ... Process- Channel & Word of Mouth (WOM) Ownership- Community

Brand planning is the centre of marketing, advertising ... Process- Channel & Word of Mouth (WOM) Ownership- Community http://newbrandstories.wordpress.com/2009/03/01/pharmaceutical-brand-planning-the-pharma-brand-story-plan/ 12 12 0 0