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WORD OF MOUTH MARKETING

Word-of-mouth marketing (WOMM) leverages one of the most trusted channels of communication -- peer-to-peer conversation. While faith in media and advertising declines, trust in our peers is on the rise. Social media and Web 2.0 innovations create new ways to activate, amplify, and measure authentic WOMM. Businesses are discovering ways to engage customers in open and honest dialogue, through word-of-mouth marketing, that build brand loyalty, sell product, and grow fans.

Word of Mouth Marketing is part of Business Exchange, suggested by John Hamilton Bell. This topic contains 613 news and 328 blog items. Read updated news, blogs, and resources about Word of Mouth Marketing. Find user-submitted articles and reactions on Word of Mouth Marketing from like-minded professionals.

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