@ pcAds: Hearst Wants Tablet Magazines To Adopt Movie, TV Pricing

New device opportunities should allow Hearst to drive its digital revenue model away from advertising reliance, and toward 50/50 equivalence with readers’ payments, the publisher’s president, David Carey, told the paidContent Advertising conference. “The next wave is almost entirely focused on more consumer revenue - and the early stages look good,” Carey said. “The words ‘paid’ and ‘content’,...