@ pcAds: Social Media Is Growing, Becoming More Helpful

People are getting more social and more altruistic. That’s the simple part of the takeaway from Nielsen SVP of consumer insights and analytics Radha Subramanyam‘s presentation at paidContent Advertising. Here are some of the highlights on the ever-growing, ever-changing social landscape: —The most active social media users are influential offline as well. They’re 26 percent more likely to voice...