Why Yahoo Still Matters for You - Advertising Age

Its Google search deal is history, Microsoft is no longer a suitor, and a combination with Time Warner's AOL is theoretical, at least for now. Its stock has gone from an all-time high of $33.63 in October 2007 to $10.34 as of Nov. 12 of this year. And yet Yahoo is a lot more valuable in the eyes of Madison Avenue than it is in the eyes of Wall Street, thanks to an important but oft-forgotten...