All the talk a few years back was about soccer moms. No more. The new demographic that marketers are eager to reach is...
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YOUTH MARKETING
Last year, America's 80 million teens, tweens, and 20-somethings spent a record-high $200 billion. But many businesses are scrambling to hold their attention.
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All 50 Youth marketing trends. Graham Brown of MobileYouth.org. Tags: mobile mobileyouth youth marketing...
Wait....what's a tween? Well, for the purposes of this study, covered on the Today Show last week, a tween is between...
Saturday morning in a town in Central New Jersey, not too far from New York City: I’m walking with my family down the...
(tags: youth marketing) Technorati Tags: youth marketing, mobile marketing, mobile youth, youth, social media, youth...
Companies would do well to draw branding and marketing lessons from the creator of the iPod and the iPhone.
A report by the FCC states that the implementation of Child Safe Viewing Act of 2007 and the universal rating system...
Eyeingmarketing.com (an emerging marketing industry site) spoke with Premise Youth Marketing about multicultural...
Ferguson, of CBS' "Late Late Show with Craig Ferguson," went off on a monologue rant last week on his show...
The teen girl demographic is a fickle but lucrative group for advertisers. Up until recently, it has been hard for...
Whether because of the economy or because they're just too "niche," a bunch of newer concepts, especially in...
Pepsi-Cola's New Year's resolution: Boost soft-drink sales and capture consumers' attention with a new logo and upbeat...
When I started my job at Vantage, I heard the word “Twitter” and my entire philosophy about having a bachelors degree...
Less than one-fourth of Generation Y consumers are using Twitter. However, almost all of them in the sample group have...
When Ryan Paugh and Ryan Healy graduated from Penn State, they entered an unwelcoming workforce bothered by the...
Excuse us for the shameless promotion..But we would like to welcome Aaron Smith to the Premise Youth Marketing team!...
South By Southwest (SXSW) is a 10 day conference held in Austin, TX. It brings together the latest and greatest in...
So, I just spent my Saturday at the famous Lollapalooza in Chicago. Having not been to Lolla for more than 10 years (if...
Getting Kids to 'Leave Their Comfort Zone' Grady Perryman calls them the "Thumb Generation" -- because they...
We spend 40-plus hours of week at work so it comes as no surprise that the office is the number one destination spot...
and unused minutes can be rolled over into the next month. Geneva Carr plays the mom of two teen sons and wife of a...
A new study came out recently about how kids between the ages of 6 and 11 use the internet. MediaPost covered the...
This is about the texting contests that companies are hosting these days to promote their mobile devices and solutions.
The first sighting of Britney Spears' new back-to-school commercial for Candie's wasn't on TV. Or in theaters.
to engage customers when they're in the mood to shop. One of the most recent converts is Tween Brands, the largest...
Top Sources: Youth Marketing
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- Houston Chronicle
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