History Springs Into Action

History will not be repeating itself this year. The cable network, which has increased market share while hanging on to a majority-male viewership, is taking big swings in 2013, as huge ratings surges in 2010 and 2011 have made similar gains much more difficult to attain. A larger percentage of women last year joined roughly the same number of men 25-54; in the fourth quarter, gents in the demo...