How to make virtual goods valuable? Make them scarce

Second Life competitor Meez has become a magnet for advertisers trying to reach teens and young adults. The site is one of the top four American sites in terms of the number of minutes per month per unique visitor spent there, says comScore. That puts it ahead of Facebook and YouTube. Hot Pockets, the microwaveable frozen snacks, recently concluded a campaign on Meez, run by ad network AdNectar,...