Hydrophobic, dirt-shedding spray is indistinguishable from magic

"Ultra Ever Dry" is a nanomaterial spray-coating that is (apparently) insanely hydrophobic, shedding dirt, water and oil. The jaw-dropping product video suggests many possibilities, from extreme hydroplaning sports to odd molecular gastronomy possibilities (though it's not rated food-safe, so caveat sprayer). If you're impatient, just zip the video to 2:00 or so and marvel. What is it?...