Tom Ewing | Viral videos – no longer the trailblazing net phenomenon they once were

The days of underground music videos going viral are long gone – but, with major labels looming in the background, just how random were these occurrences? 'We'll never get 50 zillion views on a YouTube video again. That ­moment – the dawn of internet video – is gone. The internet isn't as anarchic as it was then." So said the lead singer of OK Go, Damian Kulash, in an open letter to fans the...