Tweetable Eats: What Street Vendors Can Teach Businesses About Twitter

Ann Handley is the Editor in Chief of MarketingProfs and a writer. You can follow her on Twitter. “Twitter is still a scary, untamed frontier for many businesses,” Fortune wrote last week. I hear a similar refrain from the marketers who are part of the MarketingProfs community: They know that they should be engaging online, but they don’t have the foggiest notion of how to do it. Lots of...