BX Home
Yum Brands
Ben and Jerry’s back gay marriage with ‘Hubby Hubby’ flavour

Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more

Register using your

account Register for Beta

YUM BRANDS back to topic

Ben and Jerry’s back gay marriage with ‘Hubby Hubby’ flavour

Ben and Jerry’s has re-branded an ice-cream flavour to ‘Hubby Hubby’ to show its support for gay marriage. More widely known as Chubby Hubby, the rebrand move has been taken to raise awareness of the Freedom to Marry campaign in the US.

utalkmarketing.com. Added by Farhad Divecha on September 2, 2009

Read the full Article

report

save

This article has:

1 reaction

Reactions to Ben and Jerry’s back gay marriage with ‘Hubby Hubby’ flavour

Farhad Divecha shared a reaction in Branding, Online Brand Marketing, Gay Business and Marketing, Yum Brands 85 days ago

“Haha! Cheap marketing gimmick or does Ben & Jerry's really feel for gay marriages?”

report

Date

Type Channel Author

Search Cancel

McGraw-Hill Education Standard & Poors BusinessWeek Platts McGraw-Hill Construction AviationWeek McGraw-Hill Broadcasting J.D. Power

Ben and Jerry’s back gay marriage with ‘Hubby Hubby’ flavour

Reactions to Ben and Jerry’s back gay marriage with ‘Hubby Hubby’ flavour

Join Business Exchange

Member sign in

ALSO IN THIS TOPIC Yum Brands